GameStop was as soon as comfy promoting giant volumes of traded-in cell phones to a small group of consumers for pre-negotiated costs, however when this trade-in enterprise grew, it grew to become clear they would wish a extra scalable resolution. Enter B-Inventory.

To realize GameStop’s targets—rising pricing, purchaser base, and resolution scalability whereas sustaining full management of gross sales—B-Inventory constructed the retailer a branded B2B on-line storefront the place it may promote its trade-in cell phones on to a big group of certified resellers and wi-fi sellers.

After an preliminary 1700% improve in consumers, B-Inventory’s ongoing demand era applications proceed to drive nice new consumers to Gamestop’s listings even right this moment. To study extra about how we reworked this unsustainable work right into a income stream, learn the total case examine now.