An precise helpful article from CNBC (go determine) quoting TV execs on the place they see the way forward for streaming and cable going.

https://www.cnbc.com/2023/02/07/future-of-tv-predictions.html

Apple, Amazon, Google, Netflix, Disney get a lot of the love right here. Most everybody agrees that the opposite streaming providers will mix or be bought off in some way–though seemingly not be mixed with any of the large 5.

One other fascinating level is that exhibits might shuffle round amongst platforms or be bought to terrestrial TV retailers in syndication offers, including a income for streamers.