What makes a product greater than only a buy?

On this week’s episode we’re joined dwell at IIEX North America by Sarah Shain, Senior Supervisor of Shopper Insights at Crimson Bull. Sarah’s insights deal with delivering tangible outcomes and fostering a broad sense of identification with the model. She highlights the ability of brand name loyalty, even within the face of challenges like inflation and the COVID-19 pandemic, emphasizing the enduring significance of the in-store expertise. By means of partaking anecdotes, Sarah and Karen focus on the emotional reliance and deep that means that customers discover of their interactions with merchandise, and the way that manifests in analysis.

You possibly can attain out to Sarah on LinkedIn.

Many because of Sarah for being our visitor. Thanks additionally to our producer, Natalie Pusch; and our editor, James Carlisle.