Expanding the base of social media audience is a tightrope to walk. However, over the years, by analyzing several social media platforms thoroughly, social media experts have put forth certain ‘mantras’ which can help in increasing the outreach of your page. These tried and tested suggestions are increasingly becoming important day-by-day as the dependence on social media by both, individual influencers and businesses, increases.

Formulating a social media strategy has become an important aspect of business operations for any type of organization. Be it SpaceX, Real Madrid, or any political leader for that matter, an effective social media approach, which will help in expanding the outreach and garnering a larger social media audience, has become a must. Depending on the aims, viability, and feasibility, different organizations frame different social media policies. The importance of having a concrete social media strategy is underlined by the fact that almost all organizations have some or the other form of a social media team whose sole work mandate is to reach out to the public and expand the scope of their social media audience.

Simple and Straightforward Tips to Increase Social Media Audience

The primary objective of any social media management strategy, be it of any organization or an individual, is to grow the social media audience base and increase its social media presence. In order to help to achieve this aim, we’ve given here certain tips which you can follow to increase your outreach on social media platforms:

1. Engaging Users in Some Exciting Activities

Along with the regular social media posts, holding some user-engaging contests like caption contests, polls, photo contests, etc. help in increasing audience’s curiosity. In the long run, this helps in expanding the outreach. If possible, you can also arrange for some giveaway gifts to be awarded to the contest winners which will increase the authenticity of your social media page.

2. Posting Audio-Video Content

Instead of regular text content, posting visuals or sharing videos help in attracting the attention of social media users. Media, especially visual media, engages social media users like nothing else. However, make sure the audio-visual content is within the guidelines published by the social media platform.

3. Interacting with the Social Media Audience

A social media page that just posts content without any interaction with its followers is bound to lose some of its followers as time passes. Acknowledging loyal followers of your page by showing gratitude in the form of comments, retweets, or sharing their comments can go a long way in increasing the core follower base of your page. Responding to some of the personal messages you get from your followers is another way to increase authenticity and outreach of the page.

4. Collaborating with Other Pages or Influencers

Increasing the base of social media audience can be a long-drawn process. In such a case, collaborating with such pages or influencers who create similar content as yours can help in achieving the intended objective in a shorter span of time. Such collaborations help in automatically attracting the audience of the page or influencer you’ve collaborated with and also increases your reach substantially.

5. Posting Content Smartly

While posting certain content on your page, certain things should be kept in mind. Post such stuff which is ‘evergreen’, meaning, it doesn’t become outdated within few days or weeks. Also, while posting content make use of hashtags, location-tags, etc. Both hashtags and location-tags increase the reach of the concerned post massively. However, make sure the hashtags are relevant and the location you are tagging is accurate, else it can prove to be counterproductive.

6. Changing Profile and Cover Photos Regularly

Since the profile photo and the cover photo collectively form the “face” of your profile, it is necessary to keep it up-to-date all the time. Changing these two photos at regular intervals of 2-3 months will help in getting huge social media traction. Overdoing it and changing these two photos frequently must, however, be avoided.

The Bottom Line

Apart the ones mentioned above, certain things should be precariously followed. Don’t engage in bad practices like buying followers or fans. Temporarily it may prove to be useful in achieving the aim of gaining more followers, but in the long run it definitely becomes a big problem. Instead, being patient with the process and following the aforementioned tips will surely help in expanding your core social media audience base.