English Premier League Looking at a £30M NFT Deal with Sorare


England’s top football clubs are considering inking a £30 million a year non-fungible token (NFT) deal with French cryptocurrency startup Sorare.

According to a Sky News report, the Premier League held talks with 20 clubs that compete in the year-long league and have discussed the possibility of a multi-year deal with the crypto startup that can be confirmed in the coming weeks.

Though officially unconfirmed, the NFT deal is said to be around static images of football players playing in the top English league. It could include top players like Tottenham Hotspur’s Harry Kane, Manchester City’s Erling Haaland, and Antony of Manchester United. These individual players and clubs have hundreds of millions of followers.

Blockchain -based NFTs, which enable fans to have the original piece of art or any other media, have become very popular in sports. Several clubs and players have launched their own lineups of NFTs for enhanced fan engagement.

Targeting Sports Fans

Founded in late 2018, Sorare developed a fantasy football platform based on NFTs. It allows players of its fantasy league to buy and sell cards from other players and sold more than $100 million worth of its limited edition trading cards last year.

In its last funding round led by Softbank, the company scored $680 million at a valuation of $4 billion. It is also backed by famous football players like Kylian Mbappe and Rio Ferdinand.

However, Sorare is not the only crypto startup to tap this sports market. Another company, Socios has already inked deals with several top football clubs, helping them to launch tokens and NFTs for fan engagement.

Now, several deep-pocket crypto companies have even become prominent sponsors of football teams. The Tezos brand is labeled on the training kit of Manchester United, while its local rival Manchester City added OKX as a sponsor.

The report outlined that the Premier League’s interest in Sorare came after another similar deal with ConsenSys which failed to materialize earlier this year. Meanwhile, a separate deal between Premier League and Dapper Labs is under discussion.

England’s top football clubs are considering inking a £30 million a year non-fungible token (NFT) deal with French cryptocurrency startup Sorare.

According to a Sky News report, the Premier League held talks with 20 clubs that compete in the year-long league and have discussed the possibility of a multi-year deal with the crypto startup that can be confirmed in the coming weeks.

Though officially unconfirmed, the NFT deal is said to be around static images of football players playing in the top English league. It could include top players like Tottenham Hotspur’s Harry Kane, Manchester City’s Erling Haaland, and Antony of Manchester United. These individual players and clubs have hundreds of millions of followers.

Blockchain -based NFTs, which enable fans to have the original piece of art or any other media, have become very popular in sports. Several clubs and players have launched their own lineups of NFTs for enhanced fan engagement.

Targeting Sports Fans

Founded in late 2018, Sorare developed a fantasy football platform based on NFTs. It allows players of its fantasy league to buy and sell cards from other players and sold more than $100 million worth of its limited edition trading cards last year.

In its last funding round led by Softbank, the company scored $680 million at a valuation of $4 billion. It is also backed by famous football players like Kylian Mbappe and Rio Ferdinand.

However, Sorare is not the only crypto startup to tap this sports market. Another company, Socios has already inked deals with several top football clubs, helping them to launch tokens and NFTs for fan engagement.

Now, several deep-pocket crypto companies have even become prominent sponsors of football teams. The Tezos brand is labeled on the training kit of Manchester United, while its local rival Manchester City added OKX as a sponsor.

The report outlined that the Premier League’s interest in Sorare came after another similar deal with ConsenSys which failed to materialize earlier this year. Meanwhile, a separate deal between Premier League and Dapper Labs is under discussion.



Source link

Related articles

Israel halts manufacturing at largest gasoline discipline following Iran airstrikes

Alisa Odenheimer, Anna Shiryaevskaya and Salma El Wardany, Bloomberg ...

Solaxy Presale Ends in One Day as Whales Purchase $495K in $SOLX

Trusted Editorial content material, reviewed by main business specialists and seasoned editors. Advert Disclosure Solaxy ($SOLX) is popping heads – and wallets. In simply the previous 48 hours, crypto whales have scooped up almost...

PC avid gamers are panic-buying Home windows 11 Professional

TL;DR: Save 92% on Home windows 11 Professional keys for a really restricted time—solely the primary 100 individuals will get this value. Players have just lately found a goldmine in a easy PC improve: shifting from Home...

Trump earned over $58 million from crypto ventures in 2024

U.S. President Donald Trump, who ventured into crypto throughout his presidential marketing campaign final 12 months, earned over $58 million from crypto ventures in 2024.Trump’s necessary 2025 monetary disclosure report filed on Friday...
spot_img

Latest articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

WP2Social Auto Publish Powered By : XYZScripts.com