Elon Musk is appearing on his vow to rethink everlasting bans on Twitter customers. Twitter has reinstated the accounts of three controversial customers, together with conservative satire website Babylon Bee, conservative creator (and former YouTube persona) Jordan Peterson and comic Kathy Griffin. A choice about former President Donald Trump has “not but been made,” Musk mentioned, though the CEO beforehand mentioned he would reverse Trump’s ban.

The motion comes as a part of “Freedom Fridays,” according to Musk. Nevertheless, it additionally seems to contradict Musk’s earlier pledge to type a moderation council earlier than undoing bans or in any other case making important content material selections. The council was supposed to make sure that Twitter’s insurance policies mirrored a variety of viewpoints.

Each Babylon Bee and Peterson have been banned earlier this 12 months for violating Twitter’s hate speech guidelines defending transgender individuals. Griffin, in the meantime, was banned for responding to Twitter’s messy pay-for-verification rollout by impersonating Musk. As you may think, these actions are more likely to have critics. LGBTQ rights advocates like GLAAD supported web bans on Peterson this summer season as a result of his “hateful and false narratives,” for instance.

The tech mogul warned that some content material would nonetheless be topic to extreme restrictions. Hate and different unfavorable tweets could be “max deboosted & demonetized,” he mentioned. Whereas this would not apply to entire accounts, it might make offending tweets invisible until you knew to search for them, and would stop Twitter incomes income from that materials. Free speech at Twitter did not imply “freedom of attain,” Musk added.

The mix of lifted bans and a brand new moderation coverage displays Musk’s makes an attempt to steadiness his private needs with industrial realities. Whereas he has argued that Twitter must be a free speech haven the place bans are very uncommon, he has additionally tried to reassure advertisers apprehensive their promos may seem subsequent to hate speech and different objectionable tweets. In different phrases, Musk should need to clamp down on poisonous content material even when its creators at the moment are allowed on his platform.