The startup world is keen to dispense recommendation.

“Do that, not that.”

“Observe these metrics.”

“Right here’s one of the best technique.”

As if one firm’s success is well transferrable to a different firm. Spoiler alert: it’s not.

However one factor most founders have in widespread is that they’re unapologetic. I don’t imply conceited, however they’ve a transparent imaginative and prescient of what they need and aren’t afraid to go after it.

I spent 15 years within the startup world as each an government and product supervisor. Now, I run a profitable six-figure enterprise as a solopreneur.

I don’t hearken to many of the hustle tradition recommendation. And I additionally don’t apologize for working my enterprise in a means that is sensible for me and my shoppers.

Pricing is enjoyable, isn’t it? It’s really easy to check your self to different companies, questioning for those who ought to cost roughly.

In some instances, the market will dictate your pricing, particularly for those who’re promoting a product. However for those who’re promoting providers, it’s way more nuanced.

There’s nothing fairly like having a potential shopper inform me that I’m “too costly.”

I’m not too costly. I’m outdoors your price range.

It’s best to be capable of justify your charges (with experience, a confirmed observe document, and many others.) and have faith in your pricing. Don’t be tempted to again down simply to win a shopper — it’s a slippery slope that may finish within the shopper not respecting your work as a lot.

2021, particularly, was a “progress in any respect prices” yr. Enterprise capital cash was free-flowing within the tech world, resulting in huge spending and hiring.

And we’ve all seen the fallout from that, with widespread layoffs, price range cuts, and even contributing to the collapse of Silicon Valley Financial institution.

The lesson, even for entrepreneurs outdoors the VC and tech worlds? The great occasions might not final…