Cryptocurrency trade Crypto.com plans to make use of its advert time through the 94th Academy Awards on Sunday to air a TV spot concerning the humanitarian disaster in Ukraine.

In a Wednesday announcement, Crypto.com CEO Kris Marszalek mentioned the trade had partnered with the Worldwide Committee of the Pink Cross, or ICRC, to launch a marketing campaign geared toward serving to these struggling underneath war-torn situations in Ukraine. The CEO didn’t specify what the marketing campaign would entail, however the platform already permits donations in crypto, fiat and nonfungible token purchases to the humanitarian community Pink Cross Pink Crescent. The trade will match as much as $1 million in donations till March 31.