Creating model picture is deliberate and creative, just like the manufacturing of wine, cognac, or whiskey.

Emmanuel Probst, International Lead: Model Thought-Management at Ipsos, joins the GreenBook podcast to debate the discharge of his new e-book Assemblage. The e-book, which attracts on the metaphor of spirit manufacturing, guides readers in creating a singular, distinctive, and dynamic model picture. Probst emphasizes the significance of forming an emotional reference to shoppers, and stresses that that is essential for firms of all sizes, starting from boutique to Fortune 500. The episode unpacks how the e-book may help type a roadmap for many who need to to determine notable and pervasive model recognition.

You’ll be able to attain out to Emmanuel on LinkedIn.

Many due to Emmanuel for being our visitor. Thanks additionally to our producer, Natalie Pusch; and our editor, James Carlisle.