I’m happy to announce the publication of The Buyer Information Platforms In Asia Pacific Panorama, Q1 2024 report. This complete report options 22 distributors with $5 million or extra annual CDP income from the APAC market.
Most distributors are nonetheless within the early levels of growing their enterprise in APAC, indicating that the market continues to be rising in comparison with extra established markets like North America. CDPs have made vital progress in APAC since we printed the earlier vendor analysis and The State Of CDP In APAC report. Key highlights embrace:
- Speedy income development. Regardless of decrease adoption and funding from entrepreneurs than cross-channel advertising hubs (CCMHs), the CDP market in APAC is experiencing vital development. Common income for CDP distributors in APAC has doubled prior to now two years, though none have reached Forrester’s $100 million income threshold for medium distributors. Regardless of being small, homegrown CDPs akin to Antsomi and Meiro in Singapore, beBit TECH in Taipei, and n3 Hub in New Zealand function useful choices by catering to native entrepreneurs’ wants.
- Native distributors including or pivoting to CDP. China’s web giants Alibaba, ByteDance, and Tencent have launched standalone CDPs beneath their respective tech subsidiaries. Australia-based Lexer has developed from a social media monitoring instrument right into a CDP. Singapore-headquartered Capillary Applied sciences has expanded its martech portfolio by including a CDP to its portfolio of loyalty and CCMH options.
- World distributors rising their presence in APAC. Usually, international CDP distributors’ companies within the area are smaller however rising quickly in contrast with their residence markets. Established distributors like SAS, Treasure Information, and Twilio have constructed bigger buyer bases and elevated revenues. Regardless of being newcomers to the CDP market, Adobe and Salesforce are rising rapidly by cross-selling to present clients within the area. Smaller distributors like mParticle are additionally attracting extra clients within the area.
The report delves into key market dynamics of CDP in APAC, together with primary tendencies, major challenges, and high disruptors. It additionally offers insights on notable distributors’ geographic and trade focus, deployment choices, and dimension. The report covers core and prolonged CDP use circumstances, in addition to key performance by use case. Moreover, it provides steerage on working with these distributors and examines the long run path of the market.
Forrester shoppers can entry the full report back to study extra about these particulars and discover CDP choices in APAC. They’ll additionally schedule an inquiry or steerage session to additional talk about the findings.
