GeoPoll is an active member of the Marketing & Social Research Association (MSRA) and GeoPoll’s Purity Wanja Njiru was a speaker at the MSRA Conference 2022 held in Nairobi on June 30, 2022....
Mobile data collection has many benefits for a myriad of research projects, whether for international development and relief or market insights. With technological advances, remote, mobile-based surveys have become increasingly important for anyone...
Consumers are surrounded by advertisements now more than ever. Brands have always tried to woo new prospects and stay at the top of the minds of their customers, and this has become revolutionized...
Once again, GeoPoll partnered with Brand Africa and other partners in a study across Africa to identify the best brands in the continent. The report, Brand Africa 100: Africa’s Best Brands, is now...
SMS surveys are conducted as a 2-way text message conversation, with one survey question sent at a time.  The answers can be coded with numbers – such as “Reply with 1 for x...
Data from survey research is only as good as the quality of the questions in their ability to capture the respondents’ responses clearly. Several factors come into play here, including language, the complexity...
