Customer feedback is information and opinions from customers about what they think and feel about a product or service. This information can take many forms, including written responses survey responses, videos, customer reviews,...
Interactive Voice Response, or IVR, is a technology that lets you automate the call process via an interactive voice response system of pre-recorded messages. It typically involves a telephone system that allows customers...
A focus group is a type of qualitative market research that is conducted with a small group of people with the aim to learn about the participants’ attitudes and opinions on a particular...
Kenya goes into the General Election 2022 on August 9th. To gather insights into some of the aspects surrounding the election, GeoPoll ran an internally sponsored opinion poll covering a number of topics,...
Kenya’s Presidential Debates 2022 organized by the Media Owners of Kenya (MoA), Media Council of Kenya (MCK), and the Kenya Editors Guild (KEG), are ongoing in the run-up to the General Elections on...
A lot of learning is done by trial and error. It is possible to chance upon a solution by trying, and even if the initiative fails, you can gather the lessons and be...
