A focus group is a type of qualitative market research that is conducted with a small group of people with the aim to learn about the participants’ attitudes and opinions on a particular...
Kenya goes into the General Election 2022 on August 9th. To gather insights into some of the aspects surrounding the election, GeoPoll ran an internally sponsored opinion poll covering a number of topics,...
Kenya’s Presidential Debates 2022 organized by the Media Owners of Kenya (MoA), Media Council of Kenya (MCK), and the Kenya Editors Guild (KEG), are ongoing in the run-up to the General Elections on...
A lot of learning is done by trial and error. It is possible to chance upon a solution by trying, and even if the initiative fails, you can gather the lessons and be...
GeoPoll is an active member of the Marketing & Social Research Association (MSRA) and GeoPoll’s Purity Wanja Njiru was a speaker at the MSRA Conference 2022 held in Nairobi on June 30, 2022....
Mobile data collection has many benefits for a myriad of research projects, whether for international development and relief or market insights. With technological advances, remote, mobile-based surveys have become increasingly important for anyone...
