Kenya’s Presidential Debates 2022 organized by the Media Owners of Kenya (MoA), Media Council of Kenya (MCK), and the Kenya Editors Guild (KEG), are ongoing in the run-up to the General Elections on...
A lot of learning is done by trial and error. It is possible to chance upon a solution by trying, and even if the initiative fails, you can gather the lessons and be...
GeoPoll is an active member of the Marketing & Social Research Association (MSRA) and GeoPoll’s Purity Wanja Njiru was a speaker at the MSRA Conference 2022 held in Nairobi on June 30, 2022....
Mobile data collection has many benefits for a myriad of research projects, whether for international development and relief or market insights. With technological advances, remote, mobile-based surveys have become increasingly important for anyone...
Consumers are surrounded by advertisements now more than ever. Brands have always tried to woo new prospects and stay at the top of the minds of their customers, and this has become revolutionized...
Once again, GeoPoll partnered with Brand Africa and other partners in a study across Africa to identify the best brands in the continent. The report, Brand Africa 100: Africa’s Best Brands, is now...