For the last few years, big data has degenerated into a big topic of discussion, not just in the tech world where it started but also in the corporate world, development space, and government....
Research data provides one of the most reliable ways to understand the world. Multinational brands (or brands seeking to expand) and international development organizations may need to gather data from several countries, either...
Customer feedback is information and opinions from customers about what they think and feel about a product or service. This information can take many forms, including written responses survey responses, videos, customer reviews,...
Interactive Voice Response, or IVR, is a technology that lets you automate the call process via an interactive voice response system of pre-recorded messages. It typically involves a telephone system that allows customers...
A focus group is a type of qualitative market research that is conducted with a small group of people with the aim to learn about the participants’ attitudes and opinions on a particular...
Kenya goes into the General Election 2022 on August 9th. To gather insights into some of the aspects surrounding the election, GeoPoll ran an internally sponsored opinion poll covering a number of topics,...
