Frankline Kibuacha

Consumers are surrounded by advertisements now more than ever. Brands have always tried to woo new prospects and stay at the top of the minds of their customers, and this has become revolutionized...

Once again, GeoPoll partnered with Brand Africa and other partners in a study across Africa to identify the best brands in the continent. The report, Brand Africa 100: Africa’s Best Brands, is now...

SMS surveys are conducted as a 2-way text message conversation, with one survey question sent at a time.  The answers can be coded with numbers – such as “Reply with 1 for x...

Data from survey research is only as good as the quality of the questions in their ability to capture the respondents’ responses clearly. Several factors come into play here, including language, the complexity...

GeoPoll is pleased to release select television and radio audience data from Kenya for the first quarter of 2022 (January through March). This report represents a small portion of the data collected daily...

Computer-Assisted Personal Interviewing (CAPI) survey methodology refers to survey data collection by in-person (face-to-face) interviewers using devices such as computers, smartphones, and tablets to administer the questionnaire and capture the answers. CATI surveys...