Prop Agency Match, a
prop buying and selling agency comparability platform, has been accused on social media of allegedly triggering
affiliate hyperlinks when guests click on inside options, together with agency profiles
and promotional code buttons. A number of corporations introduced reducing ties with the platform following the publication. In a latest publish, Prop Agency Match mentioned: “This could not have occurred. We take full accountability for it”.
An trade insider mentioned that the corporations – together with Topstep, Apex, Tradeify and Goat Funded – had been alarmed after studying the reader’s publish as a result of Prop Agency Match earns fee on challenges offered by its affiliate hyperlink, so firing that hyperlink on clicks that weren’t affiliate clicks may get it credited with gross sales it didn’t ship, or with gross sales one other affiliate despatched.
London’s buying and selling trade is coming residence!
Dealer Kane
(@traderkane) raised the allegations in a video posted on X on Thursday. He
mentioned the redirects occurred when guests clicked these options slightly than
marketed exterior hyperlinks. The unique browser tab was reportedly redirected
by an affiliate hyperlink to the related prop agency’s web site, whereas the
meant web page opened in a brand new tab.
Are we nonetheless on the “deceitful advertising and marketing algo”? Hey @PropFirmMatch, did you knowingly push an replace that stuffs cookies when folks aren’t clicking hyperlinks marketed within the code as exterior web sites?
Right here’s what occurs: somebody clicks the profile web page or copy code hyperlink that hyperlinks to the interior web page and your javascript handler redirects the unique tab by an affiliate hyperlink to the agency’s web site and opens the meant hyperlink a brand new tab… sounds fairly figuring out to me.
You even ban your associates from forcing cookies.. however you’ll be able to, huh?
Some fairly huge associates have gone to jail for cookie stuffing.
I used @MattLeech’s MFFU for instance on this video however this occurs on most corporations listed on their web site (I did not verify all of them).
Companies are banning merchants for deceitful advertising and marketing, if this is not deceitful what’s?
— kane🧪 (@traderkane) October 29, 2026
Apex, Tradeify and Topstep Reduce
Ties
Apex Dealer Funding
introduced on X on Friday (30 October) that it had terminated its affiliate
relationship with Prop Agency Match and disabled all related monitoring codes.
🚨BREAKING: PROP FIRM MATCH OFFICIALLY DELISTED! 💀
That is getting BIGGER than anybody anticipated.
Main corporations are actually reducing ties with @PropFirmMatch, together with:
• FundingPips
• GoatFunded Dealer
• GFFutures
• Lucid Buying and selling
• Take Revenue Dealer
• Blue Guardian
• Alpha Capital
• Apex Dealer FundingFollowing severe cookie-stuffing allegations and considerations over referral monitoring practices, corporations are taking motion.
Main corporations has already terminated its affiliate partnership and disabled all related monitoring codes.
THE INDUSTRY IS TAKING A STAND.
Yesterday it was allegations. Immediately, main corporations are strolling away.
This may very well be one of many largest shake-ups the prop agency trade has seen. 👀
— Trusted Prop Hub (@TrustedPropHub) October 30, 2026
Apex mentioned the choice
adopted a evaluate of referral monitoring practices and compliance with its
Affiliate Advertising and marketing Settlement. It didn’t specify which practices prompted the
termination or whether or not it discovered a breach of the settlement.
Apex Dealer Funding has terminated its affiliate relationship with Prop Agency Match, efficient instantly. All related affiliate monitoring codes have been disabled.
This determination follows a evaluate of referral monitoring practices and compliance with our Affiliate Advertising and marketing Settlement.
We maintain all associates to clear requirements relating to transparency, correct referral attribution, and accountable advertising and marketing practices.
Defending the integrity of our Affiliate Program and guaranteeing truthful, clear referral practices stay priorities for Apex Dealer Funding.
— ApexTraderFunding (@ApexTradeFund) October 30, 2026
Tradeify additionally
introduced on X that it had ended its relationship with Prop Agency Match after
discovering, as claimed, that the platform had breached its affiliate phrases. The choice additionally
means Prop Agency Match will now not sponsor the Premier Buying and selling League (PTL).
We’ve determined to half methods with @PropFirmMatch.
After trying intently at how referrals to our website had been being generated, we discovered they broke our affiliate phrases, so we’re stepping away.
This additionally means @PropFirmMatch will now not sponsor the Premier Buying and selling League @JoinPTL.
It’s a disgrace the connection needed to finish this fashion. The affiliate area wants leaders to maintain it truthful for merchants. We’ll be trying intently in any respect of our associates going ahead.
— Tradeify (@Tradeify) October 30, 2026
Topstep has additionally mentioned it’s ending its relationship with Prop Agency Match and so did Goat Funded Dealer.
Efficient instantly, Goat Funded Dealer have terminated its affiliate partnership with Prop Agency Match.
All related monitoring codes are disabled.
This follows a evaluate of referral monitoring practices.
We don’t compromise on transparency, correct attribution, or accountable advertising and marketing.
The integrity of our program comes first. At all times.
— Goat Funded Dealer (@GoatFunded) October 30, 2026
Affiliate Guidelines
Prohibit Pressured Monitoring
Prop Agency Match’s
affiliate phrases prohibit hidden iframe redirects, pressured cookies and different
strategies of artificially producing referrals. Its web site discloses that it
earns commissions from prop agency problem purchases made by its affiliate
hyperlinks and promotional codes.
fyi – we’re dropping Prop agency Match.. we did not have a code and we paid them $10k a month to checklist us (finest rank we obtained was sixth place.. i heard 1st price $100k/m) … now we save $10k a month… time to have a @TopstepTV Hearth Drill (thats the place we give away stuff on television) .. we obtained an additional $10,000 a month in our price range!! Let go!
— mp (@MichaelPatak) October 30, 2026
The alleged redirects
have raised questions on how affiliate referrals are attributed and whether or not
the apply complies with the platform’s personal guidelines.
Efficient instantly @PropFirmMatch affiliate partnership is terminated.
All their commissions for the month are forfeited, and monetary claims are going to be pursued.
We now have caught the cookies practices in August, took actions on it and Our rank dropped from Nr. 1 finest vendor to Nr.10.
Plus being advised that merchants choosing us over different corporations prices them cash, which I perceive since their fee is identical as some other affiliate.
Because the starting we’ve supported them, tech, experience and options, but that enterprise grew into one thing I personally don’t imagine in.
Adios 👊🏽
— Khaled (@Khldfx) October 30, 2026
Prop Agency Match: “We Respect Any Selections”
Prop Agency Match revealed this morning a publish concerning the scenario. “Till yesterday, when somebody clicked on a agency or a code on our website, a brand new tab would open the agency’s website by our affiliate hyperlink”, the corporate mentioned. “This could not have occurred. We take full accountability for it. We now have reached out to every of our companions to evaluate this collectively and reconcile any inaccuracies. We respect any choices corporations have made based mostly on this”.
This text was written by Tareq Sikder at www.financemagnates.com.
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