Extra information throughout extra nations? We hear ya.

Do you know GWI now covers a whopping 50 markets worldwide? Norway and Chile are the most recent nations to hitch our Core analysis. Velkommen, bienvenido.

To have a good time this enormous milestone, we’ve collated among the most bizarre stats from throughout every of the markets we cowl, the place customers in every nation are essentially the most (or least) prone to do or suppose one thing. 

From self-tanning in Eire and tennis in Chile, to Russian cats and ingesting beer (not tequila) in Mexico, let’s discover the world one stat at a time.

1. Argentines are the most certainly to hearken to rock music

The largest assortment of Beatles memorabilia isn’t in Liverpool, London, and even Hamburg. It’s in Buenos Aires. The Fab 4 by no means performed right here, however they kickstarted the nation’s love affair with rock ‘n’ roll, culminating within the usually subversive “Rock Nacional” motion.  

2. Australia’s house to essentially the most Aussie guidelines soccer viewers

Yeah… that isn’t sudden, however Australia doesn’t stand out for an excessive amount of on the worldwide scale, apart from ingesting. They’re usually close to the highest of the listing for normal alcohol consumption, however as of our newest analysis wave they’ve been pipped to the put up by the Brits. 

3. Austrians are essentially the most eager on declining cookies 

Like its European neighbors, Austria was early to legislate on private information, bringing in its first nationwide information safety legislation in 1978. In late 2021, Austria was the primary EU nation whose Knowledge Safety Company discovered that Google Analytics was in breach of GDPR. 

4. Belgians are the least prone to need 5G of their subsequent cellphone

Belgian customers aren’t very fussed about cell tech on the entire. Out of all our markets, they’re the least prone to say their cellphone is their most vital machine. 

5. Brazil’s customers are most certainly to be fascinated by magnificence

Brazil’s heat climate and lengthy seashores make wanting good vital, and it has one of many highest charges of cosmetic surgery on the planet. The type of waxing named after the nation was invented in a salon primarily based in Manhattan, however owned by seven sisters from Brazil – whose names all started with the letter J. 

6. Canadians are the most certainly to suppose immigration is nice for his or her nation

Surveys have proven Canada is the nation that residents of different nations most wish to transfer to. And with good purpose, when Canadians are so welcoming of recent arrivals. 

7. Customers in Chile are essentially the most inclined to observe tennis in particular person

Chile has a stunning tennis pedigree – in actual fact, the nation’s solely Olympic gold medals each got here in tennis, in the identical yr (2004).

8. China’s customers maintain first place for purchasing natural fruit and veg on-line 

What do you consider whenever you hear the phrase “streamer”? You may consider somebody who performs video games stay on Twitch, however in China many farmers have jumped on the streaming development, and in addition promote their wares by means of apps like Taobao Dwell.

9. Colombians are the most certainly to drink rum

Colombia faces the Caribbean sea, so it’s simple for Colombians to get their palms on the stuff. Torta Negra (“black cake”) is a neighborhood delicacy, a fruit cake made with rum and wine. Meals origin tales are sometimes unreliable, but it surely’s mentioned to have been imported by Welsh settlers to Patagonia within the nineteenth century (with rum presumably added by the locals). 

10. Customers within the Czech Republic are most inclined to purchase cheese

An intriguing one, this – the Czech Republic isn’t recognized for producing that a lot of it. One of the vital well-known Czech cheeses is Olomoucké tvarůžky – a cheese so pungent, it’s typically served with mints. 

11. Danes are the most certainly to hearken to noughties music

decade for Danish music, to be honest. In 2000 the Olsen Brothers secured the nation’s first Eurovision win in 37 years with “Fly on the Wings of Love”, whereas Alphabeat’s “Fascination” was a large hit all through Europe in the summertime of 2006. 

12. Egyptians are the most certainly to help Liverpool FC

If about soccer, you’ll know that Mo Salah is an enormous deal. And he’s such a star in his house nation that followers will comply with him wherever he goes. In early 2017 extra Egyptians truly supported Roma – however as soon as he transferred from Roma to the Reds, their loyalties moved with him. 

13. French customers are actually into rural residing

French customers are the most certainly to stay rurally. This information is predicated on how respondents interpret the place they stay, not their handle – so notion is vital. And it is sensible for French customers to establish with a rural location – “la France profonde” is the idea that there’s a deep sense of French nationwide id that may solely be discovered exterior cities. 

14. Germany tops the listing for hairspray customers

Germany has an older inhabitants in comparison with most of our tracked markets, and older customers are inclined to favor spray over different haircare merchandise. A German firm (Schwarzkopf) additionally claims to have invented hairspray when it launched Taft in 1955, which may have one thing to do with it. 

15. Ghana’s customers are the least inclined to order groceries on-line

Ecommerce penetration is low in components of Africa. One purpose is that good web protection might be arduous to return throughout, whereas one other is an in depth attachment to purchasing from casual open-air markets (Ghana’s Kumasi Central Market is claimed to be the biggest in West Africa). As we’ve seen in lots of locations although, Covid has modified issues. 

16. Greek customers are the most certainly to be on Viber

What’s Viber? It’s an immediate messaging and voice over IP app, just like WhatsApp and LINE. Why is it so fashionable in Greece? Though it’s owned by Japanese firm Rakuten, and was based by Israeli builders, it’s truly primarily based in Cyprus, a neighboring nation with which it shares deep cultural ties. 

17. Hongkongers are most eager on eating out at eating places and quick meals joints 

Hong Kong is an especially densely-populated area, with many residents not accessing a kitchen or room to cook dinner. Takeout meals from hawker markets presents an reasonably priced various, whereas its spectacular collection of Michelin star eating places tempt diners on the prime finish. 

18. India has essentially the most cricket spectators 

That one most likely didn’t shock you. However curiously, cricket isn’t the preferred sport in India – it’s truly soccer/soccer. Preserve that nugget of perception in your again pocket. 

19. Customers in Indonesia have the strongest tendency to drink iced tea

This isn’t iced tea as you may understand it. Jasmine is the nationwide flower of Indonesia, and sweetened chilly jasmine tea is vastly fashionable. A lot in order that the main manufacturers are extra fashionable than Pepsi or Coca-Cola – making Indonesia one in all simply three markets in our analysis the place one of many American giants isn’t the market chief for smooth drinks.

20. Irish ladies are the most certainly to put on self-tan merchandise

Due to the quirks of genetic mutation and migration of individuals, Irish individuals have the fairest complexions on the planet. With that in thoughts, it’s simple to see why Irish women are stocking up on bronzing goodies for a sunkissed glow. 

21. Israel’s customers are most certainly to help the Washington Wizards 

The Washington Wizards are an NBA workforce – the one Michael Jordan ended his profession with within the early 2000s. So why have they got so many followers in Israel? Say hey to Deni Avdija, an Israeli-Serbian small ahead who’s been a part of their roster since 2020. 

22. Italians are essentially the most into singer-songwriters

The Italians have their very own particular phrase for a singer-songwriter, with its personal distinctive custom: cantautori. Most likely the best-known tune from mentioned custom is “Volare”, launched in 1958 and nonetheless the one tune to win each Eurovision and a Grammy. 

23. Japanese customers are the most certainly to say Twitter is their favourite social media platform

Two essential causes for this. One, Japanese tradition prizes anonymity on-line when the idea of saving face is all-important, and it’s simpler to be nameless on Twitter. Second, utilizing kanji (the characters that type Japanese writing) allows you to talk rather more in 280 characters than you possibly can in English. 

24. Kenyans are the most certainly to pay for music downloads

Knowledge is comparatively costly in components of Africa and limitless streaming isn’t an possibility for a lot of. Kenya-based platform Mdundo gears its service to downloads of tracks, relatively than streaming, for precisely this purpose. 

25. Malaysia takes pole place for watching motorsports in particular person 

Malaysia’s royal households have helped make motor racing fashionable. The son of one of many nation’s Sultans drives within the Australian GT Championship, whereas the identical Sultan’s grandfather instigated the nation’s first Grand Prix in 1940.  

26. Mexicans are essentially the most disposed to beer ingesting

At completely different factors in its historical past cerveza has been cemented in Mexican tradition. It was first introduced over by the Spanish, boosted by German immigrants, after which given one other raise when Prohibition within the US created demand for Mexican brewers. 

27. Moroccans are the most certainly to say that Clubhouse is their favourite social media platform

There could possibly be a few the reason why Clubhouse is extra fashionable in Morocco. As an Arab-majority nation, voice is a crucial technique to talk, as texting can’t at all times account for the range of Arabic dialects. It might additionally present an area to debate subjects that aren’t applicable for different social platforms. 

28. Customers within the Netherlands are the largest followers of pop music

5-time winners of the Eurovision Track Contest, the Dutch have a penchant for pop. Pinkpop, an annual pageant held within the municipality of Landgraaf, is the oldest constantly working rock and pop music pageant on the planet. 

29. New Zealanders care essentially the most about serving to others earlier than themselves

Removed from the remainder of the world and its class methods, New Zealand has attracted utopian dreamers ever for the reason that first European settlers arrived. This has persevered within the nation’s distinctive egalitarianism – typically cited as a purpose why its Covid-19 response was so profitable. 

30. Nigeria’s customers are most certainly to find manufacturers by means of billboards and posters

And amazingly, this was earlier than the world’s largest billboard was activated on the Third Mainland Bridge in Lagos. It’s a wise location – Lagos’s geography means many commuters drive over it when touring from their houses on the mainland to their workplaces on Lagos Island. That’s a number of eyeballs to get in entrance of. 

31. Norwegians are the largest followers of electrical automobiles

Norway is likely to be one of many largest pure gasoline exporters on the planet, but it surely’s additionally a trailblazer in adopting electrical autos. In 1990 the federal government made EVs exempt from a pricey car buy tax, and some years later – due to a protest led by the lead singer of A-ha – made them exempt from highway tolls as effectively.  

32. The Philippines leads the best way in following social media influencers

Filipino historical past has been described as 300 years in a convent adopted by fifty in Hollywood. And its distinctive superstar tradition might need one thing to do with Catholic icons coming head-on with the star energy of American media. Followers of movie star Nora Aunor name themselves “Noranians”, a form of precursor to Swifties and Beliebers. 

33. Poland’s customers care most about being nameless on-line

Poland is distinguished even amongst Jap European nations in its opposition to on-line censorship. Protests within the nation, the place members of parliament wore Man Fawkes masks, had been instrumental in making certain the Anti-Counterfeiting Commerce Settlement (a multilateral treaty some felt would result in web censorship) didn’t come into pressure. 

34. Customers in Portugal are the most certainly to purchase wine

Portugal is like a lot of the Mediterranean in having a style for the grape – but it surely’s performed an vital half in its current historical past too. Wine manufacturing was a pillar of Antonio Salazar’s “New State” program, main him to say “ingesting wine helps to feed a million Portuguese inhabitants”. 

35. Romanians are essentially the most into watching gymnastics on TV

We could have Nadia Comăneci to thank for this one. She was the primary gymnast to attain an ideal 10 on the Olympics, which she achieved whereas representing Romania on the 1976 Video games. 

36.  Russian customers are the most certainly to personal a cat

Some cultures suppose cats are dangerous luck, however in Russia felines are so valued that the Hermitage Museum in St. Petersburg has dozens of them, taking good care of rodents and usually residing their finest lives. 

37. Saudi Arabia’s the house of horse racing followers

For the desert tribes that first populated the Arabian peninsula, horses had been important for shifting across the robust panorama, and a love of horses has persevered within the area. Do you know that each one Thoroughbred horses might be traced again to only three stallions, two of them Arabian?

38. Singapore has the best proportion of managers

Lee Kuan Yew, the long-serving Prime Minister of Singapore, mentioned his nation’s solely useful resource was its individuals. The nation has traditionally invested closely in educating, coaching, and creating its residents, which has allowed them to change into enterprise leaders. It’s additionally an vital hub within the Asia Pacific area, so regional leads are sometimes primarily based there. 

39. South Africans are the most certainly to be into hip-hop/rap

As journalist Attiyah Khan places it, there’s lengthy been a crossover between the black communities in South Africa and America in utilizing music as a type of social protest, stretching again to the early years of jazz. Hip-hop has executed comparable, however has additionally created a particular native style, kwaito, which fuses it with parts of home music.

40. South Korea’s first in line for low cost codes

We’re not completely positive why South Korea are the world leaders for this one – but it surely could possibly be one thing to do with Tradition Day. On the final Wednesday of the month cultural services and museums supply free and discounted entry – simply so long as you bear in mind your coupon. 

41. Spain’s customers take first place for proudly owning an e-reader

Spanish is spoken by virtually 8% of the world’s inhabitants, making it an enormous marketplace for books, whether or not bodily or digital. The house nation of Cervantes could have truly produced the primary prototype e book reader all the best way again in 1949, when schoolteacher Angela Ruiz Robles patented her “mechanical encyclopedia”.  

42. Swedes are the most certainly to work in a nursery

Sweden’s little one care system is extensively thought-about to be among the best on the planet. Going through a labor scarcity within the Nineteen Sixties, the Swedish authorities created a Nationwide Fee on Youngster Care, and its resultant preschool reforms allowed extra moms to enter the office. 

43. The Swiss are the largest followers of LinkedIn

The Swiss are the most certainly to say LinkedIn is their fave social media platform, and their affection for it could have one thing to do with the nation’s work ethic. It’s a standard trait in nations with few pure sources, whose economies are reliant on companies. There’s most likely additionally an affect from Jean Calvin, the austere Protestant theologian who did most of his work in Geneva. 

44. Customers in Taiwan are the most certainly to play baseball

That’s proper – they’ve crushed the USA to first place. The Japanese launched the game to Taiwan, and one of many nation’s most profitable movies, Kano, tells the story of the namesake underdog workforce collaborating within the prestigious Japanese Excessive Faculty Baseball Championship.  

45. Thailand’s customers are the largest followers of indie music

Thailand solely gained its first fashionable unbiased document label in 1994, but it surely’s been making up for misplaced time since. The primary Thai indie bands had been impressed by various Western acts like Radiohead, however this has come full circle in recent times. Texan band Khruangbin have been vocal in regards to the affect they take from Thai music.

46. Turkey’s received the style for espresso

The phrase “espresso” comes from the Turkish “kahveh”, and the tradition of ingesting espresso is so established within the nation that it’s acknowledged by UNESCO.

47. Customers within the UAE are most certainly to go to the cinema commonly

Greater than 60% of the UAE’s customers are dad and mom. Which means an enormous viewers of households searching for the child-friendly leisure that cinemas present (the air con most likely helps too). 

48. The UK has the best share of customers who drink alcohol commonly

There’s quite a bit you might write in regards to the UK’s love of booze. Nevertheless it’s most likely finest summed up by the meme from 2004 movie Shaun of the Lifeless that pops up in instances of nationwide disaster – “Go to the Winchester, have a pleasant chilly pint, and look forward to all this to blow over”.

49. Customers within the USA are the least prone to take public transport commonly

It goes with out saying that America is car-friendly. Our USA information set tells us Florida is the state the place individuals are most certainly to take public transport day by day, whereas Hawaii is the place they take it the least. 

50. Vietnamese customers are the most certainly to personal a motorcycle

Vietnam’s slender streets and sizzling local weather have at all times made it well-suited to touring by bike. Till the Nineties it was primarily the engineless selection, however rising prosperity and openness to overseas imports allowed extra customers to splash out on a Honda or a Yamaha. 98% of web customers within the nation personal a minimum of one motorbike – the best possession charge for any car in any nation.  

Hungry for extra tasty insights from throughout all 50 markets? With entry to the world’s largest examine on the net client, you possibly can dive in for extra hidden gems, insightful information, and market information to assist nail your subsequent marketing campaign. Be it in Chile, Norway, or any of the opposite 48 nations we survey.