By Tiyashi Datta and Sheila Dang

(Reuters) -Elon Musk accused Apple Inc (NASDAQ:) of threatening to dam Twitter Inc (NYSE:) from its app retailer with out saying why in a collection of tweets on Monday that additionally mentioned the iPhone maker had stopped promoting on the social media platform.

The billionaire CEO of Twitter and Tesla (NASDAQ:) mentioned Apple was pressuring Twitter over content material moderation calls for.

The motion, unconfirmed by Apple, wouldn’t be uncommon as the corporate has routinely enforced its guidelines and beforehand eliminated apps corresponding to Gab and Parler.

Parler, which is well-liked with U.S. conservatives, was restored by Apple in 2021 after the app up to date its content material and moderation practices, the businesses mentioned on the time. 

“Apple has largely stopped promoting on Twitter. Do they hate free speech in America?,” Musk, who took Twitter personal for $44 billion final month, mentioned in a tweet.

He later tagged Apple Chief Government Officer Tim Cook dinner’s Twitter account in one other tweet, asking “what is going on on right here?”

Apple didn’t instantly reply to requests for remark.

“It wasn’t clear to me how far up the Apple meals chain that concept went internally and with out realizing that, it is not clear how critically to take any of this,” mentioned Randal Picker, a professor on the College of Chicago Regulation College.

The world’s most beneficial agency spent an estimated $131,600 on Twitter adverts between Nov. 10 and Nov. 16, down from $220,800 between Oct. 16 and Oct. 22, the week earlier than Musk closed the Twitter deal, in accordance with advert measurement agency Pathmatics.

‘GO TO WAR’

Among the many record of grievances tweeted by Musk was the as much as 30% payment Apple prices software program builders for in-app purchases, with Musk posting a meme suggesting he was keen to “go to conflict” with Apple relatively than paying the fee.

The payment has drawn criticism and lawsuits from firms corresponding to Epic Video games, the maker of ‘Fortnite’, whereas attracting the scrutiny of regulators globally.

The fee might weigh on Musk’s makes an attempt to spice up subscription income at Twitter, partly to make up for the exodus of advertisers over content material moderation considerations.

Firms from Common Mills Inc (NYSE:) to luxurious automaker Audi of America have stopped or paused promoting on Twitter for the reason that acquisition, and Musk mentioned earlier this month that the corporate had seen a “huge” drop in income.

Advert gross sales account for about 90% of Twitter’s income.

The self-described free speech absolutist, whose firm has up to now few days reinstated a number of Twitter accounts together with that of former U.S. President Donald Trump, has blamed activist teams for pressuring advertisers.

Ben Bajarin, the pinnacle of client applied sciences at analysis agency Inventive Methods, mentioned that Musk could also be studying an excessive amount of into an everyday course of Apple goes by means of in app evaluation.

“App evaluation from Apple will not be good by any means and a persistently irritating course of for builders however from what I hear it’s a two-way dialog,” he mentioned.