I’ve by no means met an Apple fan who says “I am unable to watch for an apple automobile.”

“Some folks say, “Give the shoppers what they need.” However that is not my strategy. Our job is to determine what they are going to need earlier than they do. I feel Henry Ford as soon as stated, “If I might requested clients what they needed, they might have informed me, ‘A sooner horse!'” Individuals do not know what they need till you present it to them. That is why I by no means depend on market analysis. Our process is to learn issues that aren’t but on the web page.” – Steve Jobs