Junk journalism is what that article is. Makes an announcement like Siri has improved over the previous couple of years, which is blatantly false. Whereas different AI providers have gotten higher Siri has gotten dumber and ineffective, particularly when you use it with Apple automobile integration. This new initiative can be one other instance of innovation for the sake of innovation. No one requested for it and the effort and time may have been put into making Siri truly helpful.