Africa MSME PULSE: A GeoPoll and Africa 118 Research of MSMEs in Africa


Micro, Small and Medium Enterprises (MSMEs) play a significant position in most economies, notably in international locations labeled as ‘rising’ and ‘growing’ by the World Financial institution. In sub-Saharan Africa, MSMEs account for the lion’s share of the non-public sector companies and supply a majority of the formal and casual jobs. SMEs characterize an essential driver of financial progress, and their success is a key indicator of a rustic’s total financial well being.

The previous two years have offered unprecedented challenges for MSMEs – notably in growing international locations, together with these in sub-Saharan Africa. Lockdowns, containment measures, and demand shifts in response to COVID-19 have pushed many MSMEs to the brink. On the similar time, entry to reasonably priced funding has change into an increasing number of restricted.

The Africa SME Pulse Survey

With these challenges in thoughts, GeoPoll and Africa 118 carried out a joint survey in December 2021, to evaluate the well being and outlook of MSMEs in Kenya, Nigeria, and South Africa. The survey addressed a variety of regionally and globally essential subjects, together with:

  • The affect of COVID-19 on small companies
  • Adjustments in employment and office dynamics
  • Provide chain disruptions
  • Optimism for the long run
  • Reliance and funding in know-how
  • SaaS adoption
  • Most popular on-line advertising and marketing channels and platforms
  • Deliberate advertising and marketing spend
  • SME financing sources

The detailed report is free to obtain, right here. Within the 17-page report, we delve into each side of the survey, presenting the findings and including comparative commentary from comparable research and the opinions of our consultants.

Download Free Report

Interactive Dashboard:

You too can work together with the leads to full within the interactive dashboard under:

Join Related Stories

GeoPoll and Africa 118 will likely be collaborating on additional research protecting the SME house in Africa. When you want extra details about the survey and our capabilities, please contact us.

To be among the many first to obtain these experiences as quickly as they’re launched, please signal as much as our experiences right here:

Source link

Related articles

Testing Nvidia DLSS 3.5 Ray Reconstruction Utilizing Cyberpunk 2.0

The following iteration of Nvidia's DLSS expertise has landed and immediately we're trying out what DLSS 3.5 is and extra particularly, take a more in-depth take a look at its new ray reconstruction...

Alibaba: The Subsequent Period Begins (NYSE:BABA)

Alibaba's trailing twelve months EBITDA has peaked in early 2020, which means the Q3 2019 to Q2 2020 interval was one of the best from a profitability perspective. In 2022,...

5 Most Essential Developments in DeFi: Unpacking Token 2049

The next is a visitor put up from Srikumar Misra, founder at aarnâ protocol.A quintet of interwoven vectors: DeFi, stablecoins, AI, regulation, and liquidity are massive themes bouncing round, posing obstacles and deep...

Professional Picks: Nail Down PulteGroup Earlier than the Subsequent Surge

After a short hiatus, we’re again with a recent set of Professional Picks - and PulteGroup Inc (NYSE:) is a rock-solid spotlight amongst 4 high shares that haven't solely earned high InvestingPro well...

X social media’s India, South Asia coverage head Gupta resigns-sources By Reuters

© Reuters. FILE PHOTO: The brand for social media platform X, following the rebranding of Twitter, is seen masking the previous emblem on this illustration taken, July 24, 2023. REUTERS/Dado Ruvic/Illustration/File Picture By Aditya...

Latest articles


Please enter your comment!
Please enter your name here