Micro, Small and Medium Enterprises (MSMEs) play a significant position in most economies, notably in international locations labeled as ‘rising’ and ‘growing’ by the World Financial institution. In sub-Saharan Africa, MSMEs account for the lion’s share of the non-public sector companies and supply a majority of the formal and casual jobs. SMEs characterize an essential driver of financial progress, and their success is a key indicator of a rustic’s total financial well being.
The previous two years have offered unprecedented challenges for MSMEs – notably in growing international locations, together with these in sub-Saharan Africa. Lockdowns, containment measures, and demand shifts in response to COVID-19 have pushed many MSMEs to the brink. On the similar time, entry to reasonably priced funding has change into an increasing number of restricted.
The Africa SME Pulse Survey
With these challenges in thoughts, GeoPoll and Africa 118 carried out a joint survey in December 2021, to evaluate the well being and outlook of MSMEs in Kenya, Nigeria, and South Africa. The survey addressed a variety of regionally and globally essential subjects, together with:
- The affect of COVID-19 on small companies
- Adjustments in employment and office dynamics
- Provide chain disruptions
- Optimism for the long run
- Reliance and funding in know-how
- SaaS adoption
- Most popular on-line advertising and marketing channels and platforms
- Deliberate advertising and marketing spend
- SME financing sources
The detailed report is free to obtain, right here. Within the 17-page report, we delve into each side of the survey, presenting the findings and including comparative commentary from comparable research and the opinions of our consultants.
You too can work together with the leads to full within the interactive dashboard under:
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GeoPoll and Africa 118 will likely be collaborating on additional research protecting the SME house in Africa. When you want extra details about the survey and our capabilities, please contact us.
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