6 Learnings from My First 6 Months on Youtube | by Joseph Mavericks | Dec, 2022


From 0 to 600 subscribers and counting

6 months in the past, I made a decision to begin posting one video per week on Youtube for 1 12 months and see the place it might take me. I began with the identical method for writing articles on-line 3 years in the past, which undoubtedly paid off. Since then I’ve written over 300 articles, greater than 1.5 million individuals have come throughout my work, and I’ve made more cash than I ever thought I’d make writing on-line.

I made a decision to make use of the identical method to creating movies on Youtube, and on this article, I’ll cowl 6 key learnings from my Youtube experiment. I hope they might help you as a content material creator!

My greatest youtube achievements to this point (first 6 months):

  • Practically 600 subscribers
  • 30,000+ views
  • One video with 10,000+ views
  • 1,000 hours of watch time

It’s essential to be clear on why you need to begin a Youtube channel as a result of it is going to be very exhausting to remain motivated in the long run. Youtube has 113.9 million channels. Of these, solely 8% have greater than 1,000 subscribers, and 1% have greater than 10,000 subscribers:

Supply

The one solution to construct a channel slowly however absolutely is to be clear on why you’re doing this and to resolve how usually you’ll put up. On the coronary heart of Youtube lies its algorithm, and the extra you put up, the extra you’ll improve your probabilities of getting your content material observed, picked up, and really useful to individuals.

Primarily based on my present workload, I made a decision to stay to 1 video per week for 1 12 months, as a primary experiment. I made a decision to begin posting on Youtube for 3 most important causes:

1. Creativity

I’ve at all times wished to begin a Youtube channel. I began capturing movies in 2021 however by no means received round to posting them. I by no means dared to take the leap, I used to be afraid individuals who know me would discover out about my channel and decide me… I ended up with 6 movies that have been totally edited, able to be posted, and simply sitting on a tough drive. After 6 months of doing nothing with that content material, I lastly deiced to begin posting as soon as per week, in mid-2022.

2. Enterprise growth

The extra individuals come throughout my content material, the extra my enterprise and my content material will thrive. I need to develop not simply to earn more money but additionally to widen my model’s attain. Making movies looks like the pure path for me.

3. Additional revenue channel

As a content material creator, there’s nothing extra essential than diversifying revenue streams and never placing all of your eggs in the identical basket. I at present make 85% of my cash writing on-line and the remaining comes from making video programs and promoting my very own digital merchandise. I need to diversify extra in order that if one cash stream goes down, the three others preserve working for me.

Particularly whenever you’re simply beginning out like me, your content material gained’t get robotically pushed to thousands and thousands of subscribers’ advice feeds. The one to get individuals to click on in your video is by making it stand out:

  • With a catchy title,
  • and a catchy thumbnail

Out of these 2 parts, the latter is crucial one, not less than in my expertise. Listed below are the thumbnails of my hottest movies up to now:

Picture by writer — Supply

Here’s what these thumbnails have in widespread:

  • All however one function a close-up of a human face (mine)
  • All however one have textual content written on them
  • Half of them are primarily based on a transparent 2-column format
  • All however one comprise vivid colours (yellow)

After all, I can’t be 100% certain that that is the “magic recipe” to make a successful thumbnail as a result of I’ve different movies with thumbnails that meet the identical standards and didn’t carry out as nicely. Each time I put up a brand new video, I study a little bit extra about what thumbnails work finest and ensure to incorporate my learnings once I begin designing the subsequent one.

Interesting thumbnails are essential as a result of should you can’t get individuals to not less than click on your video and watch the primary couple of seconds whenever you’re beginning on the platform and have 0 subscribers, you gained’t get any views, even with the most effective video on the planet.

I’m primarily based in Europe, and once I began on Youtube I made it some extent to put up each Sunday at 7 am East Coast time within the US. I took this determination primarily based on analysis I did on-line about “finest posting time”. Individuals prefer to loosen up and do nothing on Sundays, in order that they’re extra more likely to be on Youtube watching content material.

Nonetheless, I rapidly gave up on this time slot, not due to poor efficiency, however as a result of it didn’t work with my very own schedule. As an alternative, I switched to Tuesdays, and generally even posted on Mondays, presumably the worst day to put up something as a result of individuals are busy beginning their week and commuting. The reality is, I by no means observed a transparent correlation between posting time and video efficiency.

My 2 most seen movies up to now have been each posted on a Sunday, however my third most seen was posted on a Tuesday and received 30% of its views on a Thursday, so there’s actually no clear rule right here.

Very quickly after I began posting, individuals began subscribing and commenting on my movies. I used to be fortunately stunned as a result of I had heard how exhausting it’s to develop a channel at first. I do have an current e mail viewers to which I promote my movies each week, and that helps increase engagement a bit. However total, 90% of the engagement round my content material on Youtube is natural.

I additionally observed that folks click on the hyperlinks included within the video description much more than once I depart hyperlinks on the backside of my articles. In July, which was my best-performing month on Youtube to this point, between 1 and a pair of% of the individuals who watched my content material clicked a hyperlink in my video descriptions.

In complete, 3 manufacturers have reached out to me throughout my first 6 months on Youtube, which is greater than I ever thought would. Of these 3:

  • One was 100% related for my channel however I’m but to listen to from them after I adopted up.
  • One was not tremendous related to my channel so I declined. I used to be very joyful to get a sponsor for the primary time however I needed to remind myself to remain targeted on my core subjects.
  • One got here from working with an organization as a author.

“A micro-influencer has a social media presence bigger than a standard particular person’s however smaller than a celeb’s, touchdown between 1,000 and 100,000 followers. […] Manufacturers enlist the assistance of micro-influencers, who’ve constructed belief with their followers, to supply an genuine endorsement of their merchandise at a a lot cheaper price tag than celeb influencers.” — Supply

2 of the manufacturers that reached out have been paid alternatives, and one was merely sending free stuff for me to overview. Manufacturers like to achieve out to influencers with smaller audiences as a result of they’re cheaper than individuals with an enormous following and have a way more direct reference to their viewers. For example, I attempt to reply to each e mail I get from individuals who observe my work, and to all feedback on my Youtube movies.

I had heard the time period micro-influencer earlier than, however I didn’t know the brink to “qualify” was so low. My channel has (virtually) 600 subscribers as of now, and I suppose I’m headed towards assembly the standards of “micro-influence”.

To be sincere, my objective is to not “affect” individuals anyway. Fairly, it’s to doc and share my journey of adjusting my life, residing with a objective, and hopefully inspiring some individuals to do the identical alongside the best way. And if I can construct a devoted and engaged viewers on the similar time, then the journey will really feel even higher.



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