In the case of understanding fashionable American customers, guesswork simply received’t lower it. With transformative modifications affecting the best way we store, behave, and eat media, it’s no secret that in-depth client analysis must be on the coronary heart of each strategic advertising and marketing, product, or enterprise choice you make. 

There are a myriad of US market analysis firms on the market armed with buyer perception platforms, sensible analysis instruments, and AI-powered options that provide the solutions you want. However which is finest for reaching your US goal audiences? Whose knowledge are you able to belief? With a lot selection, it may be robust to determine which market analysis firm is the fitting match for your corporation wants. 

That can assist you make that call (‘trigger we’re good like that), we’ve put collectively a no-nonsense rundown of the perfect market analysis firms for US client insights proper now, outlining the specialist areas and key use instances you would possibly think about them for. Seize a sizzling drink and settle in. 

Oh – and for those who’re fascinated with the perfect market analysis firms within the UK, we’ve bought a shortlist of these price skimming via too. 

How to decide on the proper US market analysis firm

It sounds apparent, however each US market analysis firm is completely different. The kind of client knowledge they gather, and the way they ship it to you actually varies. So earlier than you decide to a analysis accomplice, think twice concerning the form of help you want – and crucially, how shortly you want it. Begin by asking these six questions:

1. Do they learn about your viewers? 
2. Have they got experience in your {industry}/class, with a confirmed observe report of success?
3. Do they conduct the proper of analysis to reply your questions, with a sound and trusted methodology? 
4. Are they clear about how they gather and analyze knowledge to make sure high quality?
5. Have they got the capability to offer quick outcomes, with common shopper communication?
6. Most significantly, will they perceive your long-term objectives and add worth to your corporation?

In case you can reply “sure” to every of those questions, you’re heading in the right direction to discovering the right accomplice. However in order for you extra steering on the right way to drive analysis ahead, right here’s our listing of the main US market analysis firms price contemplating, in no specific order. Properly, apart from us – clearly.

Prime 18 US market analysis firms price contemplating

It could be loopy if we put collectively a comparability piece on US market analysis firms and didn’t point out our very personal AI-enhanced, on-demand client analysis platform. So let’s begin there.

1. GWI

GWI is modernized client analysis, with an intuitive platform that immediately places high-impact US client analysis at your fingertips.

Location: New York, USA (with extra workplaces within the UK, Greece, Czech Republic, and Singapore)

Specialisms: Each enterprise has questions on its audiences; GWI has the solutions. Get a window into your target market’s world, on demand, with our easy-to-use client analysis platform. Our GWI USA knowledge set covers an 80K+ annual pattern, representing the views, behaviors, and pursuits of 250 million US customers in all 50 States. Have to transcend the US? Delve into our international flagship survey representing almost 3 billion customers in 50+ markets worldwide.

Perceive at present’s numerous People in seconds, with deep psychographic client perception spanning key matters like social media, psychological well being, DE&I, and attitudes towards manufacturers. And for those who want quick solutions on one thing actually particular? Ask your US audiences any query you want with our customized analysis options.

Use instances embrace: 

• Advertising and marketing technique (advert concentrating on, model well being monitoring, content material advertising and marketing, and media planning)
• Income development (media advert gross sales, successful pitches and retaining key shoppers)
• Product growth (product growth, enhancements, and partnership and collaboration alternatives)
• Aggressive benefit (market differentiation, market sizing/growth, and sponsorship alternatives)

If time’s of the essence, why not strive our free interactive demo proper now?

2. MRI-Simmons

An extended-standing supplier of US client insights, collected via address-based probabilistic sampling, and on-line and in-person interviews.

Location: New York, USA

Specialisms: MRI-Simmons gives a whole view of the American client – offering client analysis through a nationwide examine, print research into journal advert readership, and focus research for deeper perception into rising tech and cultural developments. Information is predicated on a consultant pattern of over 50K+ US customers in 48 states (excluding Alaska and Hawaii), with surveys carried out twice a yr. 

Use instances embrace:

• Viewers profiling
• Market sizing
• Media planning

3. Suzy

An built-in, AI-driven enterprise platform combining “quant, qual, and top quality audiences” right into a linked analysis cloud.

Location: New York, USA

Specialisms: Utilizing AI to drive analysis, Suzy has three primary product choices – Suzy Insights, Suzy Stay, and Suzy Audiences – and gives real-time buyer insights delivered with “agency-quality rigor”. Pulling knowledge from an lively, engaged neighborhood (through surveys, interviews, and focus teams), its platform helps groups perceive US customers, discover buy journeys, validate concepts, optimize advertising and marketing belongings, and extra.

Use instances embrace: 

• Viewers profiling
• Idea testing
• Product growth

4. GfK

AI-powered market intelligence that solves crucial questions within the decision-making course of, and helps drive sustainable development.

Location: Nuremberg, Germany (with extra international workplaces)

Specialisms: GfK “drives development from information” by offering a holistic view of US customers’ shopping for habits and the dynamics impacting markets, manufacturers, and media developments. With specific experience in client and shopper intelligence, Gfk’s analysis strategies embrace surveys, point-of-sale knowledge evaluation, and wider market monitoring. It additionally gives strategic consultancy to assist companies make nice selections.

Use instances embrace: 

• Aggressive benefit
• Market segmentation
• Product growth

5. Nielsen

A worldwide media chief specializing in TV, video, and radio viewers and knowledge analytics.

Location: New York, USA (with extra international workplaces)

Specialisms: Nielsen is a powerhouse of market intelligence, “connecting shoppers to audiences, development and new alternatives”. It explores nuanced client habits, preferences, and market dynamics to provide media manufacturers an edge. It’s possible you’ll be acquainted with Nielsen rankings – its famend viewers measurement system for TV viewership – which have been a deciding consider many exhibits being renewed or canceled through the years.

And in case you didn’t know – GWI has an ongoing Fusion partnership with Nielsen that delivers superior media insights and analytics to our clients. A fairly strong selection of market analysis accomplice, for those who ask us.

Use instances embrace: 

• Advert concentrating on
• Aggressive benefit
• Media planning 

6. Bixa

A enterprise intelligence and market analysis firm that helps shoppers “drive data-backed enterprise selections that improve clients’ lives.”

Location: Virginia, USA

Specialisms: Bixa offers companies a springboard to sustainable development by serving to them “construct significant connections” with clients. It shares focused enterprise intelligence for a deeper understanding of US audiences, market dynamics, and rising developments. Finally, it helps companies with strategic decision-making. Information derives from numerous sources together with surveys, client suggestions, and in-depth {industry} evaluation. 

Use instances embrace:

• Model well being monitoring
• Market growth
• Product growth

7. Morning Seek the advice of

An actual-time “choice intelligence” and customized analysis instrument, powered by client opinion polling.

Location: Washington, D.C., USA

Specialisms: Morning Seek the advice of offers well timed client opinions and market insights, alongside present financial knowledge and political developments.  Each day surveys and insights give companies the agility they should pivot methods shortly and successfully. Analyzing area of interest audiences and underserved patrons in 100+ nations (together with the US), it’s additionally helpful for figuring out new market alternatives.

Use instances embrace:

• Model well being monitoring
• Market sizing
• Political danger evaluation

8. Ipsos

Equipping shoppers with market intelligence instruments to assist them make “smarter selections, sooner and extra constantly throughout markets”.

Location: New York, USA (with extra international workplaces)

Specialisms: Ipsos is a world market analysis firm that sources client knowledge from surveys, behavioral evaluation, and social listening. With specialist perception into the life, media habits, and buy habits of financially-successful People (through its Prosperous Survey), it additionally pays specific consideration to public opinion. This helps manufacturers tune in to altering market developments and benchmark how effectively they’re acquired by customers.

Use instances embrace: 

• Model well being monitoring
• Digital advertising and marketing technique
• Sentiment monitoring

9. Lucy

An AI-driven “information administration” instrument that helps enterprises maintain tempo and make quick selections via predictive analytics.

Location: Minnesota, USA

Specialisms: Placing AI on the coronary heart of market analysis, Lucy “exists to amaze, delight, and empower individuals with information”. Producing US insights through machine studying algorithms, it quickly analyzes a mix of enormous knowledge units, social media interactions, and client behaviors. Lucy is trusted by 18+ Fortune 1000 firms to ship superior evaluation at pace – saving time whereas boosting organizational productiveness. 

Use instances embrace:

• Aggressive benefit
• Digital advertising and marketing technique
• Pattern forecasting

10. Comscore

Main digital viewers insights and media efficiency evaluation, that helps companies generate extra ROI from their promoting.

Location: Virginia, USA (with extra international workplaces)

Specialisms: Sharing real-time US client insights on media consumption, Comscore offers efficient digital advertising and marketing and promoting options throughout a number of veins (together with TV and promoting). Utilizing its sturdy, dependable suite of instruments, shoppers can discover demographics to know American audiences, then optimize advert concentrating on and wider advertising and marketing methods for higher engagement and return on funding.

Use instances embrace: 

• Advert concentrating on
• Digital advertising and marketing technique
• Media planning

11. Kantar Market

A market analysis firm providing related, sturdy knowledge about international and native audiences in an more and more linked world.

Places: New York, USA (with extra international workplaces)

Specialisms: Kantar serves industry-leading client insights throughout TV, radio, print, and digital – all unpacked in its Goal Group Index (TGI) survey. Primarily based on a consultant 700K+ pattern throughout 50 markets, knowledge is collected on-line and thru offline client panels. Analyzing attitudes, behaviors, media consumption, and model/product use, Kantar guarantees “decision-quality insights in as little as a couple of hours.” 

Use instances embrace:

• Advert concentrating on
• Market segmentation
• Media planning

12. 1+1 Analysis

A full-service fieldwork firm supplying tailor-made market analysis options to firms throughout the globe.

Specialisms:  1+1 Analysis offers bespoke market analysis providers for its shoppers, akin to client opinion mining and sentiment evaluation. Relying on an organization’s wants, US client knowledge might be collected via focus teams, on-line surveys, {industry} evaluation, and CATI (computer-assisted telephone interviews) amongst different methodologies – ultimate for these with distinctive {industry} necessities who want a bit extra flexibility.

Use instances embrace:

• Model technique
• Customized analysis
• Market segmentation

13. Gartner

Professional market analysis firm that delivers sensible options for quick, knowledgeable decision-making and measurable influence.

Location: Connecticut, USA (with extra international workplaces)

Specialisms: Gartner is a world title in market analysis for good cause. Its on-demand diagnostics, insights, frameworks, rankings, and benchmarking instruments assist companies work smarter, not tougher to get forward of recent People within the digital world. Precious insights are sourced from a mixture of market evaluation, surveys, and skilled consultations, and description the influence of latest know-how on US companies and customers alike. 

Use instances: 

• Aggressive benefit
• Buyer expertise
• Digital advertising and marketing technique

14. Toluna

An actual-time client intelligence platform that helps shoppers work out what issues to their on-line audiences, quick.

Location: Connecticut, USA (with extra international workplaces)

Specialisms: Subscription-based Toluna Begin gives automated options that put market analysis into its shoppers’ arms. Collating US survey knowledge from a world neighborhood of engaged customers, its platform customers get a dynamic view of digital preferences and behaviors to assist them validate their methods and implement suggestions in a real-world surroundings.

Use instances embrace:

• Idea testing
• Advertising and marketing technique
• Product growth

15. Statista

A worldwide knowledge and enterprise intelligence platform aggregating statistics, market analysis stories, and key insights on over 80,000 matters.

Location: New York, USA (with extra international workplaces)

Specialisms: Statista is a family title for well timed US market and client insights, designed to “empower individuals with knowledge” on key matters such because the economic system, army, and inhabitants. Options embrace evaluation of habits and media utilization (through Client Insights) and development forecasting (through Market Insights). Information protection additionally extends globally, with a consultant 1.7M+ pattern throughout 56 nations.

Use instances embrace: 

• Content material advertising and marketing
• Market sizing
• Profitable pitches and retaining shoppers

16. SIS Worldwide Analysis

A full-service consulting agency supplying market intelligence and client analysis options to companies worldwide.

Location: New York, USA (with extra international workplaces)

Specialisms: SIS is a US market analysis firm with specialist expertise throughout numerous industries, together with B2B, provide chain, and healthcare market analysis. It sources knowledge and strategic insights from a world community of discipline researchers, alongside client surveys and interviews. SIS helps companies benchmark towards rivals and create tailor-made methods for achievement – at the same time as market dynamics change.

Use instances embrace:

• Aggressive benefit
• Digital advertising and marketing technique
• Market growth

17.  Forrester Analysis

A US market analysis firm that helps international organizations excel with know-how and ship on customers’ altering calls for.

Location: Massachusetts, USA

Specialisms: Combining conventional, in-house market analysis with a contemporary, tech-driven mindset, Forrester Analysis gives deep client insights together with suggestions for tech adoption methods. It takes knowledge from client surveys and skilled market assessments, with findings analyzed by its crew of consultants. Purchasers profit from clear outcomes and a deeper understanding of nuanced client habits of their {industry}.

Use instances embrace:

• Buyer expertise
• Digital advertising and marketing technique
• Market differentiation

18. Resonate

US market analysis and client intelligence consultants, providing AI-powered client knowledge and predictive insights. 

Location: Virginia, USA

Specialisms: Resonate operates via “rAI”, its distinctive AI client intelligence mannequin that offers shoppers a holistic view of their US audiences. Mixing on-line behavioral knowledge with surveys, psychographics, and real-time client interactions, it takes an in-depth have a look at what makes People distinctive, and the “why” behind what they do. Very best for crafting extremely focused, efficient advertising and marketing methods backed by granular perception.

Use instances embrace: 

• Viewers profiling
• Model well being monitoring
• Digital advertising and marketing technique

[H2] These are our prime market analysis suggestions, now it’s over to you

Nineteen US market analysis firms, with nineteen other ways to sort out US client analysis. Hopefully you’ve come away from this weblog with a clearer concept of precisely what you want from a analysis accomplice, and who you may belief to get the job executed. We’ll depart you to digest.