It’s the time of yr when the solar units earlier, rises later, and temperatures drop within the Northern Hemisphere. Animals hibernate, and people collect to rejoice holidays with associates and households. It’s a time to calm down, pull out the fuzzy slippers, and replicate on the yr previous and the yr to return. So, we rounded up the ten greatest weblog posts from 2022 so that you just don’t must. What resonated with our readers? What acquired clicks? We did that analysis, so you’ll be able to cozy up with a cuppa and simply get pleasure from studying.

Subjects ranged from Gen Z to inflation to sustainability, together with a great sprint of espresso and ice cream thrown in, very like conversations across the desk on the holidays. The thread that ties all of them collectively? Mintel’s industry-leading market analysis… our world-class analysts supplied insights on tendencies and international occasions, persevering with to show why we’re the knowledgeable in what shoppers need and why. So with out additional ado, listed below are 10 of our hottest weblog posts from 2022:

1. Three Issues Manufacturers Want To Know About Advertising and marketing To Gen Z Shoppers

“Gen Zs have distinctive pursuits, behaviors, and expectations once they store. Manufacturers and retailers seeking to goal and enchantment to them will wish to tailor procuring experiences and product choices to fulfill their wants and preferences. So how do you market to this “AVID” technology? What do they search for? Right here, we break down three key issues manufacturers must find out about advertising to Gen Z shoppers.”

2. Price Of Residing Disaster: 3 Methods For Manufacturers To Assist Shoppers Deal With The Squeeze On Incomes

“When incomes are squeezed, there’s a pure tendency for individuals to pay a lot nearer consideration to their spending. Practically 4 of ten French shoppers and round a 3rd of UK and German shoppers, for instance, inform us they’re sticking to a set price range for his or her grocery spending “more often than not”.  As throughout the earlier recession, this higher scrutiny of spending doesn’t essentially imply individuals will commerce down: simply that they turn out to be laser-focused on worth throughout all value factors.”

3. Three Meals And Drink Developments To Watch Out For In 2023

“However the factor is, 2023 can be even worse than 2022. That’s when the recession will actually begin to hit dwelling, unemployment will begin to rise and extra individuals will discover their incomes turn out to be squeezed by rising rates of interest. Manufacturers must be prepared, and listed below are my suggestions…”

4. Espresso’s Fourth Wave: What It Means For Retail And Foodservice Espresso Manufacturers

“The US espresso market is now coming into its fourth wave, marked by Gen Z’s distinctive espresso preferences and the expansion of at-home specialty espresso drinks. Fourth-wave espresso can be characterised by cool brews, bottom-up innovation, and a brand new method to espresso advertising.”

5. 5 Key Methods For Manufacturers To Assist Shoppers Deal With Inflation

“It’s extra necessary than ever for manufacturers to know their shoppers and the circumstances they face. Manufacturers throughout industries must be ready to adapt throughout a interval of uncertainty for shoppers. Right here, we determine 5 methods for manufacturers to assist shoppers cope with a sustained interval of inflation and fewer disposable earnings.”

6. The Future Of Sustainability In Family Cleansing

“Sustainability within the family care {industry} will not be essentially a brand new subject – distinguished European eco model Ecover was based in 1979 with the mission of making phosphate-free cleansing merchandise.

Nevertheless, according to more moderen wider client behaviours and attitudes, the problem has by no means been extra related. Because the perceived risk to the surroundings grows, there isn’t a doubt that persons are taking way more duty for the selections they make than they used to.”

7. Ice Cream: Present And Future Developments (VIDEO)

“Whereas ice cream is inherently indulgent, manufacturers have been experimenting round indulgent mix-ins and toppings to make their merchandise appear extra premium, and thus extra of a deal with for comfort-seeking buyers.”

8. 2023 Advertising and marketing Developments: A Highlight On Inflation

“Shoppers are grappling with the brand new, post-pandemic world which incorporates an surroundings of financial uncertainty. The provide chain and inflationary points that stemmed from the COVID-19 pandemic, the battle in Ukraine, and, most lately, rising rates of interest have all had a trickle-down impact that has dampened shoppers’ spending energy whereas additionally growing anxieties in regards to the future.”

9. Price Of Residing: Serving to Shoppers Waste Much less And Save Extra

“In late September, Sainsbury’s, a number one UK grocery store, created a pop-up known as “Sainsfreeze” to spotlight how hard-pressed shoppers can freeze extra meals than they realise to assist them stretch their budgets additional – and assist save the planet. Whereas persons are acquainted with freezing meat, seafood and bread, fewer individuals know you may as well freeze eggs, yoghurt and cheese in addition to fruit, greens and herbs.”

10. The Future Of Dairy And Non-Dairy Drinks (VIDEO)

“The following 5 years can be pivotal for the dairy and non-dairy sectors. Dairy drinks have sought to reassure shoppers about well being with added performance, and environmental claims have gotten extra detailed…  In the meantime, non-dairy drinks have sought to focus on a wider viewers by utilizing plant-based claims as an alternative of vegan. And the way will each industries react to the disruption that can be induced when lab-grown milk turns into extra established?”

 

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