South Korea’s magnificence business has at all times been filled with vitality and innovation. On this yr,because the one of many main magnificence commerce present – InterCHARM exhibition, our skilled analysts have taken a more in-depth look and commented on the brand new merchandise, in accordance with the 4 tendencies of Mintel’s 2023 Magnificence and private care tendencies 2023 – Magnificence RX/Complete Wellbeing/Engagement/Zero-waste.
Magnificence RX
Ingredient-driven merchandise and modern applied sciences akin to biotechnology present scientific proof of the worth of magnificence.
Dermafirm:The Peptide Wrinkle Serum
Mintel feedback: It’s a derma-cosmetics product that compresses 99% high-purity peptides of pharmaceutical grade and hyaluronic acid with filler impact, and reveals a wrinkle enchancment boosting impact by incorporating not solely elements but in addition expertise to enhance peptide penetration.
EGFLOGY：EGF Program MTS Ampoule 5ml
Mintel feedback: Biotechnology is utilized to revive pores and skin well being to enhance varied signs of getting old. EGF, a single ingredient, is licensed by the Korean Ministry of Meals and Drug Security for its twin perform of wrinkle and whitening.
Complete Wellbeing
Magnificence is meant to be uplifting and might contribute to a post-pandemic sense of self-care that features sexual wellness, the hormone journey and wellness at each life-stage.
Mintel feedback: It’s a self-care product that works synergistically with different good elements, akin to therapeutic massage impact, to strengthen pores and skin situation to forestall harm from exterior stimuli and improve its personal immunity and elasticity.
GARANG GARANG: Peony Loot Moisturizing and Soothing Masks Pack
Mintel feedback: The masks sheet is full of ampoules of the standard ingredient peony root, which not solely stop wrinkles but in addition accommodates pure lavender oil for a soothing impact through the pack.
Engagement
Manufacturers ought to embrace disruption within the class to create new guidelines for engagement and construct communities, permitting for extra playfulness, experimentation and DIY.
Mintel feedback: It’s a customized magnificence machine managed by a cell app, geared up with 5 completely different ampoules, and manufactures a masks pack with a customized mix of ampoules after analyzing the consumer’s pores and skin situation, behavioral patterns, and exterior atmosphere index utilizing AI-based algorithms.
ALASKACUBE: CoolMentol Fragrance Bathe Bar
Mintel feedback: An all-in-one physique cleaning soap that gives a cooling sensation when used, offering a novel buyer expertise for male customers who’re delicate to the odor of sweat and warmth.
Zero-waste
Magnificence merchandise are actually pursuing sustainability in most processes, together with vegan elements, honest commerce, eco-friendly packaging, and refills.
SKIN1004: HYALU-CICA Water-Match Solar Serum
Mintel feedback: It’s reef-safe to guard the oceans by eliminating dangerous elements akin to oxybenzone and octinoxate, and it’s watery formulation, however the vacuum tube packaging prevents extreme discharge.
LON.G: DIVE TO GREEN Pure Bubble Cleanser
Mintel feedback: It’s a powder cleanser that may be refilled with a refill pouch product of eco-friendly packaging and might be disposed of individually by utilizing a plastic container with glorious recycling grade and a metal-free pump.
