This Sony Bravia is my choose for finest TV for the cash – and it is on sale for as much as 38% off

What is the deal?

A number of fashions of the Sony Bravia X90L are on sale at Amazon. The 55-inch show acquired a 25% low cost, bringing it all the way down to $898. On Finest Purchase, the huge 98-inch mannequin had its worth slashed by practically 38%, going from $8,000 to $5,000. And the 65-inch Bravia X90L, which I like to recommend to most individuals, is on sale for about $990.

Why this deal is ZDNET beneficial

• What the Sony Bravia X90L lacks in eye-popping specs, it greater than makes up for in real-world image efficiency and Sony upscaling expertise, which delivers nice video for motion pictures, sports activities, cable, and streaming.
• Relating to the options you may love for every day use, the X90L has a superb distant that feels premium, is simply the precise measurement, contains backlighting, and has a superb stability of simply the precise variety of buttons. The X90L additionally has Google TV built-in.
• The closest rivals to the Bravia X90L are the TCL QM8 and the Hisense U8 Sequence, each of which price rather less than the Sony and have spectacular specs.

The Sony Bravia X90L is considered one of our picks for the perfect Sony TVs you should purchase, and for good cause. Its coloration accuracy, precision brightness, 120Hz easy movement, and 4K picture processing make it considered one of our most beneficial TVs you should purchase. I additionally take into account it one of the vital underrated TVs obtainable. And with the 2025 TVs quickly hitting the market, it can save you on nearly each measurement of this glorious 2023 mannequin, from $100 off the 65-inch to $2,000 off the 98-inch. 

I’ve seen all the finest 2024 TVs from Sony, Samsung LG, TCL, and Hisense, each at CES 2024 and at a number of occasions since then. Once I not too long ago needed to exchange a 7-year-old 55-inch TCL TV that died, I selected a 65-inch Sony X90L as a result of I feel it has the perfect image for the cash proper now and comes with a few additional benefits.

Additionally: LG’s new UltraFine 6K monitor seems to be like Apple’s Professional Show XDR – however higher

Whereas the Sony Bravia XR X90L does not blow you away on the spec sheet — it is an LED TV with a full-array backlight — the real-world efficiency and usefulness make it top-of-the-line buys in the marketplace, primarily based on ZDNET’s testing. This Sony TV is technically in the identical class as its very fashionable 2023 rivals, the TCL QM8 and Hisense U8K. 

Nevertheless, whereas these are Mini LED TVs and seem like they need to be higher TVs on paper, the Sony X90L has higher coloration accuracy, loads of brightness, and a nicer distant than both the TCL or Hisense TVs (though current fashions are beginning to emulate the Sony distant). All three TVs are round $1,000 — $900 to $1,300 avenue worth — for a 65-inch, and the Sony is the perfect among the many three. 

Since Sony has had an extended partnership with Google, the X90L additionally has a superb implementation of Google TV. This makes the X90L’s software program interface a lot friendlier to make use of than Samsung’s Tizen and LG’s webOS, which could be overly sophisticated and irritating to navigate.

With the X90L, you additionally get Sony’s glorious image processing to upscale content material to 4K, which is very useful for those who’re watching older content material or YouTube movies, and it is stronger than something supplied by Hisense and TCL. And for those who’re in search of a TV to observe motion pictures, the X90L practically rivals costly OLED and high-end QLED TVs that price nearly twice as a lot. If you happen to improve from a TV that’s at the least 4-5 years previous, you can be blown away by the image high quality of X90L — and it’ll require loads much less tuning out-of-the-box than different TVs.

Additionally: Two flagship LG OLED TVs launched at CES 2025: Specs, finest new options, and extra

Sony has probably the most superior image processing of all 5 main TV manufacturers. Meaning it does not oversaturate and overbrighten the picture the best way Samsung, LG, TCL, and Hisense fashions generally do. Once more, which means Sony TVs usually have a greater image than higher-spec’d rivals from finances TV makers (Hisense and TCL) and may usually compete with costlier fashions from premium distributors just like the aforementioned Samsung and LG. 

For avid gamers, this TV has a devoted recreation mode, HDMI 2.1, VRR, and Auto HDR Tone Mapping when related to the Sony PS5. It additionally has a recreation menu in an effort to fine-tune the settings to your preferences.

The Sony X90L is not as shiny as its Mini LED rivals from TCL and Hisense — and even its 2024 successor, the Sony Bravia 7 — nevertheless it nonetheless takes benefit of Sony’s superior backlight system to brighten particular elements of the picture. It additionally does a superb job of showing the small print within the shadows of darkish motion pictures and reveals. I am utilizing the X90L in a shiny room and have by no means had an occasion the place I wanted the image was brighter.

After all, Sony’s merchandise usually carry a ten% to twenty% worth premium due to the Sony model identify, so it is necessary to search for gross sales and offers like those we have highlighted from Finest Purchase, Amazon, and others. 

When you’ve got a bit extra to spend, I might advocate upgrading to an OLED as a result of the Sony A80L, the Samsung S90C and the LG C3 are all 2023 TVs you possibly can choose up on sale. The most affordable amongst these is the S90C TV, which prices about $1,245.