A GeoPoll Evaluation of TV & Radio Rankings (January – December 2024)
The media panorama in Kenya continues to evolve, with tv and radio remaining key sources of reports, leisure, and engagement for thousands and thousands of individuals. GeoPoll’s Viewers Measurement (GAM) information from January to December 2024 affords insights into the most-watched tv stations and most-listened-to radio stations nationwide. This report gives an outline of viewers preferences, peak listening and viewing occasions, and regional radio dominance.
Understanding these basic developments is crucial for broadcasters, advertisers, and media planners trying to make data-driven selections in a extremely aggressive house.
As you learn via this overview, keep in mind that this report gives only a high-level abstract of viewers developments in 2024. There are normally month-by-month and week-by-week adjustments that aren’t accounted for on this report. For deeper insights, equivalent to hourly viewers fluctuations, detailed regional breakdowns, promoting effectiveness, and content material efficiency evaluation, please attain out.
Prime TV Stations in Kenya
Tv continues to draw giant audiences in Kenya, with Citizen TV sustaining its place because the most-watched channel. Different main stations equivalent to NTV, KTN, KBC, and Maisha Magic East additionally reached a major variety of viewers to spherical up the Prime 5.
Prime 10 TV Stations by Attain (January – December 2024)
| Rank | Stations | Attain % |
| 1 | Citizen TV | 79 |
| 2 | NTV | 67.7 |
| 3 | KTN | 67.1 |
| 4 | KBC | 64.2 |
| 5 | Maisha Magic East | 64 |
| 6 | K24 | 63.4 |
| 7 | TV 47 | 62.5 |
| 8 | SuperSport | 61 |
| 9 | KTN Information* | 60.7 |
| 10 | Akili Youngsters | 60.2 |
*KTN Information has since been merged with KTN.
TV Viewership by Dayparts
- Early Morning (6:00 AM – 9:00 AM): Citizen TV and NTV dominate morning information and speak present programming, with a gentle viewers tuning in for breakfast bulletins and present affairs discussions.
- Mid-Morning (9:00 AM – 12:00 PM): Whereas Citizen continues to guide this time block, Maisha Magic East and Inooro TV see elevated viewership, notably for native cleaning soap operas and life-style exhibits.
- Afternoon (12:00 PM – 7:00 PM): Akili Youngsters, KTN, and Supersport acquire traction as kids take cost of the distant controls and get house from college, in addition to leisure packages and sports activities segments.
- Prime-Time (7:00 PM – 9:30 PM): The height of TV consumption in Kenya, dominated by Citizen TV, NTV, and KTN. Citizen TV peaks at 27.56 million viewers at 7:00 PM, whereas NTV attracts 17.47 million viewers on the identical hour.
- Late Night time (9:30 PM – Midnight): Viewership drops considerably post-prime time, aside from SuperSport as soccer lovers watch late-night fixtures.
Weekend and Particular Programming Developments
- SuperSport experiences the most important weekend development, benefiting from soccer and different sports activities protection.
- Native drama sequence on Maisha Magic East and Inooro TV maintain a powerful weekend following.
- Weekend information bulletins stay essential viewers drivers for Citizen TV and NTV.
Prime Radio Stations in Kenya
Regardless of the onslaught by social media and podcasts, radio continues to function a major info and leisure platform in Kenya, reaching a large viewers throughout city and rural areas. Probably the most listened-to stations on the nationwide degree in 2024 have been:
| Rank | Stations | Attain % |
| 1 | Citizen | 72.4 |
| 2 | Radio Jambo | 68.6 |
| 3 | Radio Maisha | 68.1 |
| 4 | Milele FM | 64.2 |
| 5 | Basic 105 | 63.7 |
| 6 | Radio Taifa | 61 |
| 7 | Kiss FM | 59.6 |
| 8 | KBC English Service | 58.8 |
| 9 | NRG Radio | 36.9 |
| 10 | Kameme | 34 |
Breakfast exhibits are the prime of radio, with the best radio listenership noticed at the moment block. Citizen Radio, Basic 105, Radio Jambo and Radio Maisha entice the best listenership, pushed by their life-style and political morning speak exhibits.
Regional Vernacular Radio Leaders
Regardless of the dominance of nationwide giants, vernacular radio stations maintain vital affect of their respective areas. In Central Kenya, Kameme FM and Inooro lead the market. Kaya and Msenangu are the highest stations within the Coast area, whereas Ramogi and Mayienga are widespread within the Lake Area. In Decrease Jap, Musyi and Mbaitu dominate, and within the Rift Valley, Chamgei and Emoo lead the airwaves. Egesa and Minto are outstanding in South Nyanza, whereas Ingo and Mulembe are the highest stations in Western Kenya.
| Area | Prime Vernacular Station | Market Share (%) |
| Central | Kameme FM | 16.4% |
| Coast | Kaya FM | 7.3% |
| Lake | Ramogi FM | 22.8% |
| Decrease Jap | Musyi FM | 10.2% |
| Nairobi | Kameme FM | 5.1% |
| Rift | Chamgei FM | 8.1% |
| South Nyanza | Egesa FM | 20.6% |
| Western | Ingo FM | 4.1% |
| Higher Jap | Meru FM | 8.2% |
GeoPoll Viewers Measurement
GeoPoll gives real-time, data-driven insights into media consumption patterns in Kenya and internationally. Whether or not you want every day viewers measurement, on-demand media analytics, or a personalized report protecting a selected time interval, GeoPoll Viewers Measurement affords the instruments that will help you make knowledgeable selections for media promoting or programming.
Tips on how to entry extra insights:
- Subscribe for every day TV and radio rankings to trace viewers habits in real-time.
- Request a customized report for any time interval or viewers section.
- Analyze promoting influence to optimize advertising campaigns.
- Perceive viewership developments per content material kind and broadcaster.
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