The Research Fraud Squad: On the Trail of Data Quality


In this week’s episode:

Our host Lenny Murphy is joined by industry professionals working on the issue of data quality, now dubbed “the fraud squad”:

Join us while Lenny and “the fraud squad” as they discuss survey fraud and data quality, from the root cause of the issues to some potential solutions, and what the issues mean for brands as they help drive change.

 

In this episode, we’ll explore:

  • The inherent tension between data quality and the speed and cost of data acquisition.
  • The multifaceted costs associated with bad data, not just literal due to bad decision-making, but including the cost to a businesses’ reputation and/or potential client relationships.
  • The major findings and takeaways of the landmark CASE study, including the fact that survey fraud most certainly exists, and it exists across key industry suppliers.
  • The learning that participants are participating in on average is 21.5 per day (assuming a 20-minute length interview, that’s over six hours of surveys – which is not humanly possible).

 

Many thanks to this squad, for being our guests. Thanks also to our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, InnovateMR.



Source link

Related articles

Ethereum Worth Pulls Again Arduous, Bitcoin Crash Fuels Bearish Wave

Ethereum value began a contemporary decline from the $4,950 zone. ETH is now buying and selling under $4,550 and reveals bearish indicators much like Bitcoin. Ethereum began a contemporary decline after it traded to...

10 High Retirement Earnings Shares Now

Printed on August twenty fifth, 2025 by Bob Ciura Dividend investing is in the end about changing your working earnings with a passive earnings stream for a financially free retirement (or early retirement). The fact...

Sprouts Farmers: $1B Buyback Highlights Insider Confidence in Valuation

Share buybacks are one of the vital direct methods an organization’s administration can categorical its optimism for the underlying enterprise and its future potential. They're additionally probably the most tax-efficient manner of doing...

SkyWater Know-how: Extra Than A Foundry, A Grounded Guess On The Quantum Revolution

This text was written byComply withI'm the founder and lead analyst at Golden Bear Capital (GB Capital), the place I concentrate on figuring out uneven risk-reward alternatives by a novel mix of quantitative...

Bitmine Boasts World’s Largest Ethereum Treasury as Holdings Surpass 1.71 Million ETH

Bitmine Immersion Applied sciences now holds the world’s largest Ethereum treasury, with its crypto and money reserves exceeding $8.8 billion. Bitmine’s Aggressive ETH Accumulation Continues The corporate’s holdings comprise 1,713,899 ethereum (ETH), 192...
spot_img

Latest articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

WP2Social Auto Publish Powered By : XYZScripts.com