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Quick-term rental investing isn’t about grabbing the most affordable fixer-upper and hoping friends magically seem. It’s about selecting the best markets with sturdy demand, versatile guidelines, and the potential to push income previous six figures. In locations the place sizzling tubs and pet-friendliness transfer the needle, the distinction between a dud and a standout typically comes right down to the extras.
This checklist ranks the highest 10 STR markets below $500K based mostly on income potential, visitor demand, investability, and the facility of value-adding options. Every one consists of insights on the kind of vacationers it attracts, what makes it particular, and the way a lot you’ll be able to realistically earn. We pulled median dwelling costs from Zillow as of Might 2025 that can assist you body expectations.
Simply keep in mind: Median means center. In case you goal for top-tier revenue, anticipate to purchase an above-average property. That additional funding is usually what unlocks the intense money stream. I checklist the present STR rules accessible on-line for every market, and each investor ought to be sure you completely perceive these earlier than severely investing in a property wherever.
1. Lancaster, PA
Median dwelling worth: $360,383
Prime-performing properties: $120,000/12 months (3 BR+, sizzling tub, pet-friendly)
- Occupancy price: 56%
- ADR: $212.57
- RevPAR: $119.46
Lancaster is without doubt one of the most neglected STR alternatives within the Northeast. Whereas the common itemizing brings in simply over $38K, properties that mix the proper format with facilities like a sizzling tub and pet-friendliness can attain $120K yearly. Company are sometimes households, {couples}, and weekenders from close by metros like Philly, Baltimore, and D.C., visiting Amish Nation, exploring vintage retailers, and attending seasonal festivals.
Submarkets like Christiana and Conestoga supply rural allure with STR-friendly zoning and comparatively low competitors. Income progress and occupancy are climbing steadily, and with a stable ADR and growing demand, Lancaster provides the most effective ROI tales within the area.
Regulation snapshot
- STR registration is required in accepted zoning districts.
- Native 24/7 contact required (use your cleaner or helpful individual when you ask me *shrug*)
- Security inspections obligatory
- Lancaster STR data
2. Panama Metropolis Seashore, FL
Median dwelling worth: $416,972
Prime-performing properties: $110,000/12 months (4 BR w/ sizzling tub + pet-friendly)
- Occupancy price: 57%
- ADR: $319.21
- RevPAR: $181.65
Panama Metropolis Seashore has gone from spring break capital to a family-friendly coastal STR powerhouse. Whereas the common dwelling brings in $52.7K, sensible operators who mix a four-bedroom format with a pool, sizzling tub, and pet-friendly entry can attain six figures. Company listed below are largely households and multigenerational vacationers coming for the seashore, state parks, and water actions. Bahama Seashore and El Centro Seashore are prime submarkets for his or her walkability and extra relaxed regulatory enforcement.
This market thrives on quantity and facilities. ADRs have risen 14% 12 months over 12 months, signaling pricing power regardless of elevated stock. With the fitting combo of facilities and licensing in place, Panama Metropolis Seashore delivers distinctive money stream for a sub-$500K funding.
Regulation snapshot
- STR license is required from the town and state.
- Native contact required inside half-hour.
- The license quantity should seem in all listings.
- Panama Metropolis Seashore STR data.
3. Logan, OH
Median dwelling worth: $242,034
Prime-performing properties: $106,000/12 months (4-BR dwelling)
- Occupancy price: 54%
- ADR: $353.21
- RevPAR: $189.06
Logan is the gateway to Hocking Hills, probably the most visited pure locations within the Midwest. That alone fuels regular STR demand from nature lovers, climbing teams, and {couples} on romantic escapes. The common STR earns $64K/12 months, and a four-bedroom dwelling simply clears $100K. ADRs are sturdy because of the world’s rural allure and restricted high-quality lodging.
Company in Logan are searching for peace, seclusion, and nature-integrated experiences. Suppose cabins, sizzling tubs below the celebrities, and fireplace pits. Listings have surged by 13%, however income progress continues to be climbing, exhibiting that the market is much from saturated.
Regulation snapshot
- Registration varies by county.
- Lodging tax assortment is required.
- Septic and fireplace code necessities for brand new builds.
- Logan STR rules.
4. Columbia, SC
Median dwelling worth: $232,153
Prime-performing properties: $108,000/12 months (5 BR w/ pool)
- Occupancy price: 55%
- ADR: $565.67
- RevPAR: $314.74
Columbia is quietly the most effective worth STR markets within the Southeast. With median property costs simply above $230K and high-yielding five-bedroom houses producing $94K to $108K, the numbers pencil out quick. Add a pool, and also you’re properly into six-figure gross income territory. The visitor base is a mixture of college guests, navy households (Fort Jackson), and road-trippers between Atlanta and Charleston.
Demand is rising quicker than provide (10% vs. 8%), and the market has sturdy seasonality and income progress elements. Prime submarkets embrace West Columbia, Arcadia Lakes, and the downtown hall.
Regulation snapshot
- STR allow and enterprise license required.
- Native contact required if the proprietor lives >45 miles away.
- Max occupancy and parking guidelines are enforced.
- Columbia STR data.
5. Fredericksburg, TX
Median dwelling worth: $496,229
Prime-performing properties: $102,000/12 months (3 BR+ w/ sizzling tub + pet-friendly)
- Occupancy price: 44%
- ADR: $362.97
- RevPAR: $158.53
Fredericksburg is a design-led, experience-driven market that caters to high-spending {couples} and small teams. Whereas common income sits round $54K, including a sizzling tub and pet-friendliness pushes that over $100K. This is without doubt one of the few Texas wine nation locations permitting STRs in the fitting zones.
Company are weekend warriors from Austin, San Antonio, and Houston. Suppose ladies’ journeys, romantic getaways, and luxurious birthday weekends. Houses that lean into aesthetics and curated experiences win huge.
Regulation snapshot
- STR allow required with annual inspections.
- Zoning caps in residential areas.
- Native emergency contact inside one hour required.
- Fredericksburg STR data.
6. Joshua Tree, CA
Median dwelling worth: $362,049
Prime-performing properties: $98,200/12 months (3 BR w/ sizzling tub)
- Occupancy price: 52%
- ADR: $337.76
- RevPAR: $176.86
Joshua Tree stays the poster little one for design-focused desert STRs. The common dwelling earns $58.5K/12 months, however a three-bedroom with a sizzling tub and group-friendly format earns near $100K. Company come for the nationwide park, stargazing, and non secular escapes. Many additionally search influencer-inspired structure like domes, A-frames, and micro-villas.
This market thrives on aesthetic differentiation. The visitor base consists of LA creatives, {couples}, yoga retreats, and good friend teams trying to disconnect in model.
Regulation snapshot
- STR allow via San Bernardino County.
- 24/7 native contact required inside 30 miles.
- Strict visitor caps and promoting guidelines.
- Joshua Tree STR information.
7. Pensacola, FL
Median dwelling worth: $257,567
Prime-performing properties: $100,000+/12 months (4 BR w/ pool and pet-friendly)
- Occupancy price: 60%
- ADR: $328.70
- RevPAR: $197.92
Pensacola is without doubt one of the most substantial worth performs on the Gulf Coast, providing low buy-in costs and top-tier income progress. Whereas the common STR earns round $58K yearly, bigger properties with a pool and pet-friendly setup can push into six figures. Company embrace beach-going households, navy guests, and snowbirds searching for a warm-weather escape.
Prime submarkets like Pensacola Seashore, Navarre Seashore, and Perdido Key supply excessive demand and relaxed vibes with sturdy occupancy charges. With rising ADRs, Pensacola combines affordability with upside, primarily for traders targeted on long-term appreciation and powerful short-term returns.
Regulation snapshot
- Registration is required for all STRs.
- Limits on the variety of friends and automobiles.
- Native contact required for emergency response.
- Pensacola STR data.
8. Seaside, OR
Median dwelling worth: $481,317
Prime-performing properties: $81,000/12 months (sizzling tub property)
- Occupancy price: 58%
- ADR: $328.81
- RevPAR: $191.48
Seaside and neighboring Cannon Seashore stay coastal Oregon’s finest STR areas. The common property earns $60.8K, however sizzling tubs enhance income by over $20K. Company are a mixture of Portlanders, nature lovers, and households searching for mild-weather getaways.
The panorama favors scenic escapes, walkable downtowns, and seashore proximity. Seasonality is decrease right here, so returns are secure throughout the 12 months.
Regulation snapshot
- STR allow and inspection required.
- Native contact in Clatsop County required.
- Max occupancy guidelines enforced.
- Seaside STR data.
9. Savannah, GA
Median dwelling worth: $322,222
Prime-performing properties: $124,000 (4+ bed room, pool, pet pleasant)
- Occupancy price: 59%
- ADR: $328.57
- RevPAR: $195.27
Savannah provides sturdy ADR and occupancy, however income progress has plateaued. The common STR earns $63K/12 months. Company go to for weddings, meals and tradition, ghost excursions, and historic allure. Finest bets are in White Marsh and Isle of Hope, the place properties cater to small teams and marriage ceremony events. As is typical, having a pool and being pet-friendly are large promoting factors on this space.
Regulation snapshot
- STR certificates required by the town.
- Non-owner STRs capped by zone.
- Native contact required.
- Savannah STR data.
10. Houston, TX
Median dwelling worth: $267,854
Prime-performing properties: $100,800/12 months (5 BR w/ pool)
- Occupancy price: 51%
- ADR: $608.57
- RevPAR: $312.32
Houston may not be the primary metropolis you consider for STRs, however it’s one of many highest-yielding city markets within the nation for the correct of property. A five-bedroom dwelling close to downtown with a pool can prime $100K/12 months. Company embrace enterprise vacationers, medical sufferers (MD Anderson), sports activities followers, and event-goers.
Prime submarkets embrace Houston Heights, Downtown, and La Porte. Pet-friendly houses earn 13% to 25% extra. Regulation is mild however altering; the town handed its first STR ordinance in 2025, requiring registration by 2026.
Regulation snapshot
- STR registration and a $275 payment are required (beginning in 2026).
- Native contact and security posting necessities.
- Noise/occasion use restrictions.
- Houston STR ordinance overview.
Last Ideas
Simply because these markets have sturdy potential doesn’t imply the proper deal will seem the primary day you begin trying. The local weather continues to be aggressive. Rates of interest are excessive, and plenty of sellers are pricing prefer it’s 2022.
However that’s no motive to sit down on the sidelines. Good offers are on the market. The secret’s staying affected person, doing the reps, and realizing your numbers.
You need to acknowledge a stable alternative when it hits the market since you’ve already spent hours learning the world. Perceive the rules in and out. Know which submarkets to look at. Construct relationships with a trusted agent and lender, so that you’re prepared to maneuver when the fitting one seems.
In case you’re chasing a legitimate worth deal, be ready to place some cash into the property. A turnkey short-term rental normally prices extra, however that is perhaps the fitting path, relying in your targets. Actual property is versatile like that. Your technique ought to replicate the place you need to be 5, 10, and even 20 years from now.
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