Telling Better Stories with Data


In this week’s episode:

Lenny Murphy is joined by Jason Alleger, Senior Director, Consumer Insights & Strategy at Traeger Grills and an adjunct professor at Brigham Young University.

Join us while Lenny and Jason discuss category disruption, how companies that do disrupt see the world and the problems they are solving, the importance of storytelling to change a business, and the future of insights.

 

In this episode, we’ll explore:

  • Some disruptive companies (e.g., Uber, Netflix, Halo Top , Tesla, and Traeger Grills, of course) that solved consumer problems, changed lives and/or opened the door for consumer acceptance in declining categories
  • An amazing story about torch juggling and the five components of that, and any, story:  exposition, rising action, climax, falling action, and resolution
  • How you unlock “delightful surprise” in storytelling instead of getting stuck in reporting by being mindful and thinking through it, deliberately, in advance

 

Many thanks to Jason, for being our guest. Thanks also to our host, Lenny Murphy, our producer, Karen Lynch, our editor, James Carlisle, and our sponsor, My-Take.



Source link

Related articles

Oil majors win $4.2 billion environmental dispute in Kazakh court docket

(Bloomberg) – Companions in Kazakhstan’s second-largest oil discipline received a case in an area court docket over environmental tremendous that would have exceeded $4 billion, the enterprise mentioned.  ...

Doji Candle Detection MT4 Indicator

The Doji Candle Detection MT4 Indicator is a straightforward but highly effective instrument that identifies Doji candlestick patterns on any chart. A Doji kinds when a candle’s open and shut costs are almost...

One of the best Nintendo Change 2 equipment for 2025

The Change 2 Professional controller is the very best controller Nintendo has ever made – and that’s saying one thing. It’s extremely snug to carry, its joysticks are buttery easy, and all of...

The Quantum Trinity MAM Account – My Buying and selling – 4 August 2025

The Quantum Trinity MAM (Multi-Account Supervisor) is a completely managed buying and selling account, operated by me, Bogdan Ion Puscasu, essentially the...

China has introduced plans to start taxing curiosity earnings earned on bonds

In a shock coverage shift, China has introduced plans to start taxing curiosity earnings earned on bonds issued by the federal government and monetary establishments—a transfer that marks a major departure from a...
spot_img

Latest articles

LEAVE A REPLY

Please enter your comment!
Please enter your name here

WP2Social Auto Publish Powered By : XYZScripts.com