Desk of ContentsWhat Is a Press Launch?A press launch is an official assertion produced by a corporation that helps inform the general public about an announcement or piece of stories, with the aim...
Advantages of a Messaging Hierarchy
There are lots of advantages of getting a model messaging framework on your firm, together with:
creating readability round your story;
enabling scalable, constant storytelling;
highlighting your differentiators; and
forming your content material...
An investor pitch deck is one of the most important documents you will create as a founder.
An investor deck, and the corresponding presentation, can help you secure funding to scale your business and...
Elements of a User PersonaEvery startup will build its user personas in a different way. At York IE, we focus on the following areas:Job title and descriptionPain pointsExisting toolsThe “why yes?” and the...
A product backlog represents the future of your company’s product.
Establishing and maintaining a backlog, and the supporting processes around it, is one of the most important things you can do to align your...
