Interactive Voice Response, or IVR, is a technology that lets you automate the call process via an interactive voice response system of pre-recorded messages. It typically involves a telephone system that allows customers...
Consumers are surrounded by advertisements now more than ever. Brands have always tried to woo new prospects and stay at the top of the minds of their customers, and this has become revolutionized...
SMS surveys are conducted as a 2-way text message conversation, with one survey question sent at a time. The answers can be coded with numbers – such as “Reply with 1 for x...
Data from survey research is only as good as the quality of the questions in their ability to capture the respondents’ responses clearly. Several factors come into play here, including language, the complexity...
In a market starved for survey participants, one of the hottest topics in market research these days is earnings per click (EPC). EPC measures how much sample suppliers in a marketplace (e.g. Lucid,...
Computer-Assisted Personal Interviewing (CAPI) survey methodology refers to survey data collection by in-person (face-to-face) interviewers using devices such as computers, smartphones, and tablets to administer the questionnaire and capture the answers. CATI surveys...
