Rachel Arndt is a Advertising Intelligence director. Drawing on advertising and marketing intelligence knowledge, she delivers customized insights by uncovering how manufacturers are advertising and marketing—and what they need to be doing to...
That shrinking product on the shelf isn’t your creativeness. It’s a money-making tactic. Merchandise get smaller, however the costs keep the identical. Or worse, merchandise get smaller and costs get bigger.
Whereas “shrinkflation” isn’t...
In her recent Bloomberg article, Leslie Patton provided a great overview of ‘shrinkflation’ – the common practice of down-sizing portions in order to maintain, or even slightly increase, pricing; a practice that many...
