Most customers aren’t simply consuming to reside, and, particularly with snacks, starvation won't all the time be driving the event. Manufacturers have a possibility, each with messaging and product improvement, to reimagine what...
In this week’s episode:
Lenny Murphy is joined by Grant McCracken, an Anthropologist and Ethnographer with a Ph.D. from the University of Chicago and the author of 14 books.
Grant has studied American culture and...
