It’s the second largest shopping season of the year.
Back to School (BTS).
In 2021, the National Retail Federation estimated total K-12 BTS spending at a record-high $37.1 billion. Combined with approximately $71 billion in...
Soaring mortgage rates, plunging mortgage applications, housing starts and permits slumping, homebuilder sentiment hammered, and now labor market stress... it is no surprise that analysts expected another monthly drop in existing home sales...
By Keiry Echeverria
A Marketing Research student in the Sam M. Walton College of Business, University of Arkansas
It's safe to say, many marketers today are looking to social media platforms to promote their products....
Selling your B2B product can make or break your entrepreneurial effort.Getting ready to sell your product is the ultimate moment of truth for a startup — whether there are people out there who...
