Tag: Persona

How to Create a User Persona (+Template and Examples)

Elements of a User PersonaEvery startup will build its user personas in a different way. At York IE, we focus on the following areas:Job title and descriptionPain pointsExisting toolsThe “why yes?” and the...

How To Define A Target Persona: A Step-By-Step Guide

Target personas. It’s a buzzword that gets thrown around quite a bit when talking about audience targeting, but what does it...

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