Whereas 2022 challenged customers through the festive interval with issues and anxieties round growing costs and world instabilities, festivities in 2023 noticed improved confidence, translating to an uptick in spending amongst larger earners,...
This yr, three of Mintel’s Affiliate Principal Consultants attended the epicenter of brand name technique: Brandweek 2024! Within the scorching 110-degree warmth of Phoenix, Arizona, advertising leaders from iconic manufacturers like Wendy’s, Mastercard,...
