Tag: Insights

How To Tap Into Your Target Audience Using Consumer Insights

What are consumer insights? Thomas Carlyle says it best, “Nothing is more terrible than activity without insight.”  Many researchers classify an insight as...

The Real Value Of Self-Service Insights

On the surface, self-service audience insights can seem a real turn-off for corporate companies. Why bother with audience tools when you’ve...

If You’re Not Using AI in Your Insights Program, You’re Behind. Here’s Why.

We’re in the midst of an insights revolution driven by artificial intelligence. AI has been a growth industry for years, steadily getting smarter and introducing huge benefits to different industries. Research is no exception;...

How to Deliver Quality Insights in a DIY World

In this episode: Lenny Murphy, is joined by InnovateMR CEO, Lisa Wilding-Brown, to break down the complex layers of do-it-yourself (DIY) research solutions vs. insights outsourcing. Listen in as they provide an in-depth analysis...

4 Insights On Gen Alpha: How Their Online Behaviors Are Changing

Dubbed by some as “Generation Covid”, the attitudes and behaviors of today’s kids and tomorrow’s consumers will inevitably be shaped by...

Gen Z Retail Traits: 3 Insights On How They Store

Prior to now two years, waves of younger Individuals have graduated college and entered the workforce to make their very own...

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