What are consumer insights?
Thomas Carlyle says it best, “Nothing is more terrible than activity without insight.”
Many researchers classify an insight as...
We’re in the midst of an insights revolution driven by artificial intelligence.
AI has been a growth industry for years, steadily getting smarter and introducing huge benefits to different industries. Research is no exception;...
In this episode:
Lenny Murphy, is joined by InnovateMR CEO, Lisa Wilding-Brown, to break down the complex layers of do-it-yourself (DIY) research solutions vs. insights outsourcing. Listen in as they provide an in-depth analysis...