If your organization has an insights engine in place – the right combination of people, technology, and processes to optimize access to and visibility of insights – then you know the vital role...
If you want insights to drive your disruptive strategy, take a risk and start by disrupting your thinking.
Coffee in hands. The whiteboard fluttered with sticky notes. Consumers, we were told, loved the product. Our...
What are consumer insights?
Thomas Carlyle says it best, “Nothing is more terrible than activity without insight.”
Many researchers classify an insight as...
We’re in the midst of an insights revolution driven by artificial intelligence.
AI has been a growth industry for years, steadily getting smarter and introducing huge benefits to different industries. Research is no exception;...
