Tag: Forrester

Forrester Critiques And Scores Indian Cellular Banking Apps: What We Discovered

India is rising as a powerhouse in cellular banking adoption. Based on Forrester’s Asia Pacific Shopper Survey, 2023, a...

Saying The Forrester Wave™: Capabilities-As-A-Service Platforms, Q2 2023

The functions-as-a-service (FaaS) market is growing quickly as distributors elevate their choices to satisfy enterprise wants. Driving demand is...

Fourteen Years Of The Forrester Enterprise Structure (EA) Awards

In 2010, Gene Leganza introduced the inaugural winners of Forrester’s Enterprise Structure (EA) Awards with these phrases: “Readers of...

Forrester Wave B2B Occasion Administration Expertise

The Forrester Wave: B2B Occasion Administration Expertise, Q1 2023 reveals an enormous change within the occasion tech market over...

Buyer Obsession Pays Dividends | Forrester Europe

(With Victoria Manes) Obsession is a robust phrase. Based on the Oxford English Dictionary, an obsession is an thought or...

How I’m Navigating The Trials And Tribulations Of Turning into A Principal Analyst At Forrester

(By Kelvin Gee, Forrester Principal Analyst) As an skilled demand technology and account-based advertising skilled within the excessive tech house,...
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