The start of a brand new 12 months—particularly within the CPG and retail trade—brings unknowns. Will this 12 months seem like final? Is one thing coming that we simply can’t see?We sat down...
Because the calendar approaches the vacation season as soon as once more, the CPG retail business finds itself navigating some uncharted waters. The 2023 vacation season is an enigma, defying forecasts and expectations...
Out with the outdated, in with the brand new. The world is altering quick – which suggests manufacturers and entrepreneurs have to give you new improvements to maintain up. Some tried and true...
By Keiry Echeverria
A Marketing Research student in the Sam M. Walton College of Business, University of Arkansas
It's safe to say, many marketers today are looking to social media platforms to promote their products....
A Whole New WorldWhen selling into consumer and CPG accounts, you need to understand the buying timelines and processes of each industry. For example, the timelines and processes at a large enterprise technology...
