Tag: CPG

Out with the outdated, in with the brand new. The world is altering quick – which suggests manufacturers and entrepreneurs have to give you new improvements to maintain up. Some tried and true...

“The consumer is our boss.” This statement is at the core of a defining principal at my former employer,...

By Keiry Echeverria A Marketing Research student in the Sam M. Walton College of Business, University of Arkansas   It's safe to say, many marketers today are looking to social media platforms to promote their products....

A Whole New WorldWhen selling into consumer and CPG accounts, you need to understand the buying timelines and processes of each industry. For example, the timelines and processes at a large enterprise technology...