Tag: Brands

How Video Insights Help Brands Connect with Target Consumers

Market researchers have a lot of tools to gather insights, but video is one of the most powerful—and least adopted. In the past, acquiring video insights was challenging for market researchers. It was...

Mini-Budget: the impact on consumers and brands

Toby Clark is Director of EMEA Research, and is responsible for many Mintel report series, tracking consumer sentiment and top-level spending intentions in the UK. September 23rd, 2022September 23rd, 2022 Today’s mini-Budget comes just a...

3 ways financial services brands are using ‘inflation’

Andy Colman is an Associate Research Analyst for Mintel Comperemedia. September 22nd, 2022September 20th, 2022 In the Inflation Exploration blog series, Mintel explores all the ways that inflation effects consumers around the globe.  Brands in the...

Pop-ups help establish a beauty brand’s identity

Georgia is a Research Analyst on the UK BPC Reports team. She researches and writes UK Reports, focusing on the OTC/BPC categories. September 20th, 2022September 20th, 2022 Pop-ups, true to their name, are temporary retail...

12 brands using NFTs, the metaverse, and crypto right now 

Some brands have really taken the metaverse, NFTs and crypto to heart, embracing the opportunity to reach bigger audiences, establish their...

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