Branding lessons learned from the Boohoo x Kardashian faux pasImagine what REAL positive impact Boohoo could have made if they had invested K’s salary into the wages for their labor, scientific material research,...
Available 24 hours a day, Mintel's global public relations team is pleased to provide accredited journalists with access to our research, arrange interviews with our expert analysts and share the latest insights across...
Richard is a Senior Trends Consultant, bringing the latest consumer trends to Mintel clients through bespoke presentations and represents Mintel at global conferences.
August 16th, 2022August 15th, 2022
Whether you’re new to sustainability marketing or...
Individuals not purchasing your brand fall into one of three categories: current non-users, lapsed users and never users.
It’s brand research 101: measure and compare brand penetration rates across brands, knowing who qualifies as...
In this article
What defines you as a landlord and sets you apart from the competition?
If you struggle to answer this question, you should consider branding. Establishing a brand can be a great...
What is brand tracking?
Brand tracking is a type of research study that examines individuals’ attitudes toward and awareness of a brand over a set period of time. It literally tracks “what customers think...
