Editor’s Word: As we prep to publish this piece, I really feel compelled to share that the writer has her personal books on behavioral science. Having not too long ago completed What Your...
How will we dig past what folks inform us on the floor stage?
Co-Founding father of the Irrational Company, Leigh Caldwell, poses this query in dialog with GreenBook’s host, Lenny Murphy, as they focus...
Behavioral science is carving a seat on the desk for market researchers.
Founding father of the Mindstate Group, Will Leach, joins GreenBook’s host, Lenny Murphy to debate how behavioral insights are opening doorways for...
In this week’s episode:
Our host Lenny Murphy, is joined by a team of professionals working with non-conscious measurements, human-behavioral biometrics, a trinity committed to bridging the gap between humans and machines: Peter Hartzbech,...
