Clear up the REAL Downside … Not the Symptom 


I can safely say that 99% of the time what we expect is the issue is definitely not the issue. It’s merely a symptom of the issue, a knee-jerk response to the true drawback, or what the boss thinks is the issue.  

This remark is predicated on my 45 years of sensible analysis working with a whole bunch of innovation teams, from Fortune 500 corporations to nonprofit organizations to varsities and church buildings. 

In actual fact, today’s enterprise issues are not often even single issues. More often than not there are a number of issues that get in the best way of engaging in our objectives.

So, why are we so unhealthy at this?

We now have been taught that the preliminary impression of the issue is the appropriate one.  

We now have a great purpose for this. College already units up the issue for us: 2+2=4. What’s the capital of Poland? Warsaw. 

We’ve been taught to seek out solutions to issues, to not query the issue itself.



To extend your chance of success, it’s essential to problem your preliminary impression of what you suppose is the issue. As a result of it doesn’t do any good to generate concepts for fixing the mistaken drawback. 

So, how do you discover the true drawback? 

The reply: Ask numerous questions, however these aren’t simply any sorts of questions. These are inventive questions. You see, the language you utilize to explain an issue goes to dictate the sorts of options you generate. 

For instance, “We don’t manage to pay for.” Good or unhealthy query? Reply: Dangerous query. In actual fact, it’s a press release. If you hear that assertion, your mind says, “Okay, we don’t have any cash. Resolution made. Transfer on.” 

Let’s strive a special method.

“How may we elevate the cash for this challenge?” or “How may we cut back the price of this challenge?” Good and inventive questions. Questions framed on this manner provoke your thoughts to seek for options. 

They inform your mind, “Let’s go discover some solutions.” And since we’re utilizing the phrase “may,” these might be any solutions. We haven’t made any choices but. Search for choices. 

If you’re redefining the issue, you need questions that open up your considering. Use these phrases to start your inventive questions: 

  • What may be all of the methods to… 
  • In what methods may I… 

Give it a strive. Subsequent time you could remedy a tricky drawback, again up a step. Don’t instantly settle for your preliminary impression of the issue as the true drawback. Simply as you generate inventive concepts for fixing an issue utilizing brainstorming, you can even brainstorm methods to redefine an issue.


Free Digital Expertise Coaching: From  Fixing UX Issues to BizDev


Use these pointers to generate inventive questions: 

  1. Defer judgment
  2. Try for amount
  3. Search wild and weird questions
  4. Mix and construct on different questions

If you’re dealing with a tricky state of affairs, do this train.  

Write down at the least fifteen other ways to restate your drawback starting with the phrases I listed above. Then, choose the query that describes the principle impediment preserving you out of your objective. Solely then, start producing concepts to resolve your drawback. 

Developing with over fifteen inventive questions ought to take solely about 5 to 10 minutes.  


Clear up the Actual Downside

Utilizing examples from enterprise, drugs, training, agriculture, manufacturing and extra, Roger Firestien introduces the only of strategies to uncover the proper issues to resolve. That technique? Questions. However not simply any sort of questions – inventive questions.

Clear up the REAL Downside … Not the Symptom 

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As I stated, at this time’s enterprise issues are usually not one-problem conditions. Often there are a number of issues that require multiple inventive query to resolve the general problem.  

Make investments the time figuring out the true drawback(s) and generate concepts solely after you’ve clearly recognized the most effective drawback(s). The time you spend figuring out the true drawback prevents you from producing concepts which might be off-target and motion plans that haven’t any traction. 

Consider, an issue shouldn’t be a nasty factor. It’s only a hole from the place we’re to the place we wish to be. 

Because the eminent psychologist J.P Guilford was as soon as quoted as saying, “To stay is to have issues and to resolve issues is to develop intellectually.” 

Dr. Roger Firestien is the writer of Clear up The Actual Downside





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