Samsung TV Plus, the app that homes lots of of free channels, might ultimately make its approach to different, non-Samsung TVs. That’s in response to media tech reporter Janko Roettgers, who writes in his Lowpass e-newsletter that Samsung’s in talks to convey its streaming app to TCL TVs.

Launched in 2015, Samsung TV Plus is a free, ad-supported streaming (FAST) service that comes preinstalled on newer Samsung TVs. The service offers viewers a approach to flip by a group of channels, very similar to you’ll with a standard TV service.

Samsung TV Plus has a fairly robust slate of content material for a free app, with Samsung including widespread reveals like High Gear, Legislation & Order Particular Victims Unit, NCIS, and Chicago Fireplace final August. It additionally affords a spread of native and nationwide information channels, together with Samsung-made channels, reminiscent of Journey or Drive and The Film Hub. TV Plus at present has round 1,600 channels break up throughout 24 totally different international locations, together with 220 channels within the US.

Whereas the corporate has floated the concept of licensing particular person channels to different TV makers, a supply tells Roettgers that these talks “don’t appear to have gone wherever.” Due to that, Samsung has as a substitute switched gears to providing the complete TV Plus app to third-party producers. Through the years, Samsung has been increasing the attain of TV Plus, and made the service accessible on Galaxy gadgets, the net, and even on choose Household Hub fridge fashions.

Different TV producers, together with TCL, LG, and Vizio, have free streaming apps of their very own, which additionally compete with companies that aren’t tethered to particular TVs, together with Paramount’s Pluto TV, NBC’s Peacock, Fox’s Tubi, Roku, and Amazon Freevee. It seems to be like Samsung desires to make its TV Plus service a free-floating app as effectively, but it surely’s unclear if different producers will need the app on their TVs — or if the app would even achieve success.

As Roettgers factors out, “the success of FAST companies is intently tied to the extent of promotion they obtain on the platform stage,” reminiscent of its inclusion within the TV’s interface, or as a button on its distant. The Verge reached out to Samsung with a request for remark however didn’t instantly hear again.

In August, Samsung mentioned TV Plus noticed a one hundred pc development in client viewing over the previous 12 months, and that viewers streamed 3 billion hours globally. In the meantime, a report from Deadline attests to the expansion of the FAST market as an entire, as knowledge the outlet obtained from S&P Market Intelligence signifies that the FAST market within the US was anticipated to usher in about $4 billion in income final 12 months, and will hit almost $9 billion by 2026.

Whereas I don’t have a Samsung TV myself, I’ve to say I benefit from the varied free content material I get to surf by on LG Channels. For me, it’s rather a lot much less formidable to flick by channels and ultimately decide on what I need to watch, reasonably than having to flick through the lots of of reveals specified by entrance of me on Netflix or Hulu.