Samsung’s Jay Kim at its reside streamed Galaxy Occasion on Sept. 4, 2025.
Samsung | screenshot by Jason Hiner/ZDNET
It is well-known that Samsung, Google, and Qualcomm are becoming a member of forces to launch wearable gadgets powered by Android XR. In spite of everything, the three firms have been speaking about it for 2 and a half years and so they’ve made it clear that Challenge Moohan — their XR headset to compete with Apple Imaginative and prescient Professional — will launch earlier than the top of 2025.
However there’s one other product that they have been engaged on, however not speaking about as a lot — solely dropping a number of hints and winks right here and there.
And so they simply dropped one other huge tease.
I am speaking about AI sensible glasses — the audio-only sort that may compete with Meta Ray-Bans. Korean information retailers have stated they are going to be introduced at a September 29 Samsung Unpacked occasion in Korea, as ZDNET has reported. Google quietly talked about at its I/O occasion in Might that it was engaged on each “Headsets and Glasses” with Samsung.
Additionally: Samsung ‘Galaxy Glasses’ powered by Android XR are reportedly on observe to be unveiled this month
After which final Thursday, September 4, Samsung Govt Vice President Jay Kim ended the livestream of their Galaxy Occasion that introduced the S25 FE cellphone and the Galaxy Tab S11 Collection tablets by issuing a transparent nod to the brand new system more likely to be referred to as Galaxy Glasses.
“We’re main the best way in cell AI, however we’re nonetheless within the early levels,” stated Kim. “By collaborating with firms that share our imaginative and prescient we’re creating fully new merchandise and reimagining what on a regular basis experiences may be.”
Samsung had simply introduced that it was placing all of its Galaxy AI options into its $649 mid-range cellphone — and not reserving the perfect AI options for premium smartphones. However “fully new merchandise” was a transparent pointer towards one thing not beforehand talked about.
Additionally: I attempted the Samsung Galaxy S25 FE, and it acquired huge upgrades in a number of methods
After which Kim added, “We’re additionally working collectively to create a tool that understands context and helps you seamlessly within the background, enhancing your on a regular basis life. We will not wait to share extra thrilling information with you as our journey continues. So keep tuned.”
That doesn’t sound like a cellphone, or an XR headset. A tool that understands your context can be one which’s with you on a regular basis and sure has cameras and microphones. And one that’s seamlessly within the background can be with you many of the day and never essentially be consistently demanding your consideration. That sounds loads like a pair of sensible glasses.
Samsung’s Jay Kim additionally made a nod to companions in his tease for Samsung’s subsequent AI system.
Samsung | screenshot by Jason Hiner/ZDNET
Kim ended by saying, “I am joyful to share that Galaxy AI is already on over 200 million gadgets world wide… and we count on to double that this 12 months.”
Attending to 400 million gadgets with Galaxy AI is actually closely depending on promoting much more of these mid-range $649 telephones, however Kim additionally stated thst proper after mentioning the launch of recent merchandise and new experiences — clearly connecting that with doubling the variety of offered gadgets. That places all eyes on that September 29 occasion, which hasn’t been formally introduced but.
Additionally: 5 Meta Ray-Ban upgrades which have me excited for September 17
After we take into consideration a product that might lock horns with Meta Ray-Bans, it is not very laborious to see the place Samsung — with an help from Google — might produce a really aggressive product. Samsung has a whole lot of experience in miniaturizing expertise within the ways in which’s desperately wanted in sensible glasses. And one of many largest weaknesses of the Meta Ray-Bans is the truth that their AI is powered by Meta’s restricted Llama AI fashions. A pair of sensible glasses powered by Google Gemini is more likely to be much more helpful. And it is wanting an increasing number of probably that the product could possibly be introduced later this month — though it is unclear when the product would truly be in the stores.
ZDNET reached out to Samsung for remark and can replace this text as we study extra.