Tradeify has signed a long-term partnership with UFC
legend Israel Adesanya because the prop agency steps up its world
advertising and marketing efforts forward of the fighter’s return to the octagon.
The deal ties Adesanya’s comeback bout in Seattle to
the following section of Tradeify’s model marketing campaign, which hyperlinks elite sports activities
efficiency with choice making in monetary markets.
Hyped to affix forces with @Tradeify for the following instalment of their #TheChampionMindset collection 💥Success and failure come down to at least one factor: adapting to no matter comes your approach. The identical mindset separates nice merchants from the remainder.Keep sharp. Keep disciplined. Keep… pic.twitter.com/Q9VC7zwY5E
— Israel Adesanya (@stylebender) January 22, 2026
Tradeify Declares Lengthy-Time period Adesanya Deal
Tradeify introduced that Israel Adesanya, a two-time
UFC middleweight champion, has joined the agency as its new International Model
Ambassador. The announcement comes forward of Adesanya’s scheduled return struggle
in opposition to Joe Pyfer at UFC Seattle on March 28.
Adesanya, broadly thought to be one of many UFC’s most
technical and tactically conscious fighters, suits the marketing campaign’s concentrate on
intelligence and adaptableness. His nickname “Stylebender” displays a preventing
type constructed on studying opponents, adjusting technique in actual time, and making
split-second choices beneath strain.
You may additionally discover attention-grabbing: “Gamified Options within the Analysis Levels”: Arizet Launches Buying and selling Platform for Prop Companies
Tradeify attracts a parallel between these attributes and
the mindset that energetic merchants intention to use after they reply to fast-moving
markets.
MMA Activations and Worldwide Attain
The partnership provides Tradeify entry to Adesanya’s
worldwide fan base, together with in key progress markets corresponding to North America.
The corporate plans a collection of MMA-themed activations across the deal, beginning
with an unique giveaway forward of the March 28 bout in opposition to Joe Pyfer in
Seattle.
Tradeify hyperlinks the marketing campaign to its wider objective of creating buying and selling extra
accessible and interesting for a broader retail viewers.
Late final yr, the corporate introduced a partnership
with Luke Littler, the 2026 PDC World Darts Champion. The 2 offers point out an
rising technique to align the platform with high-profile athletes throughout
a number of sports activities, reasonably than counting on a single marquee title.
Elsewhere, FundingTicks, a proprietary buying and selling platform, just lately introduced plans to wind down its operations. The agency described the transfer as a part of a strategic effort to reallocate sources towards initiatives that provide better long-term worth to its shoppers and enterprise companions.
The choice follows controversy in December 2025, when FundingTicks confronted backlash over retroactive adjustments to its buying and selling guidelines.
The updates launched a one-minute minimal maintain time for scalping trades, elevated day by day revenue targets, and lowered revenue splits, drawing criticism from merchants on the platform.
This text was written by Jared Kirui at www.financemagnates.com.
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