Giant-ticket leisure purchases have lengthy been hampered by fragmented financing processes that depart each sellers and customers pissed off with sluggish choices and restricted credit score choices. Whereas Individuals spend $150B yearly throughout powersports, RV, marine, and out of doors energy gear markets, the buying expertise has remained largely handbook and inefficient, forcing customers to navigate a number of lenders and sellers to wrestle with closing offers. Octane addresses this friction by offering an end-to-end digital financing platform that mixes immediate prequalification expertise with captive lending companies, enabling sellers to shut extra gross sales whereas customers safe aggressive charges throughout credit score profiles. Since launching its in-house lender Roadrunner Monetary in 2016, Octane has originated over $7B in loans, grown originations by 30% year-over-year, and achieved GAAP profitability whereas serving 4,000 vendor companions and 60 OEM manufacturers. The corporate’s latest introduction of Captive-as-a-Service permits producers and retailers to supply white-label financing beneath their very own model with out constructing lending infrastructure from scratch, additional positioning Octane to seize share in underserved shopper finance markets.
AlleyWatch sat down with Octane CEO and Cofounder Jason Guss to be taught extra concerning the enterprise, its future plans, latest funding spherical that brings whole funding to $342M, and far, rather more…
Who had been your traders and the way a lot did you elevate?
Valar Ventures led the spherical with participation from Upper90, Huntington Financial institution, Tenting World and Good Sam, Holler-Traditional, and others.
It was our Collection F spherical, and we raised $100M.
Inform us concerning the services or products that Octane affords.
We offer a set of instruments that assist retailers drive retail and customers seamlessly make their most necessary purchases. Our instruments for retailers embody buyer acquisition companies and merchandise that assist their prospects extra seamlessly transact and discover the suitable buy for them.
Examples of our merchandise embody Octane Prequal and Prequal Flex, industry-specific vendor financing portals, and customizable tech to assist dealerships attain extra patrons and enhance profitability. Our newest providing is a white label captive lending platform that enables retailers and producers to supply financing to their prospects beneath the model of their selection; companions get pleasure from the advantages of a captive lending program with out the fee or setup of beginning their very own captive lender from scratch.
Captive-as-a-Service brings collectively expertise, underwriting, mortgage processing and servicing, and capital markets execution in a single platform beneath the accomplice’s chosen model We allow our captive companions to diversify their income streams, construct long-term enterprise worth, and strengthen their buyer retention via lifecycle advertising.
We began in powersports (bike, all-terrain automobile, UTV, private watercraft, and snowmobile) and have since expanded to the RV, marine, mower, tractor, trailer, and adjoining markets.
What impressed the beginning of Octane?
Octane began in 2014 once we realized that the lending expertise within the powersports {industry} was sluggish, handbook, and fragmented, and we believed we may clear up it by enhancing the expertise expertise. Nonetheless, we quickly realized we may drive much more worth and higher help retailers and customers if we built-in a superior expertise expertise with a full-spectrum credit score providing. So, in 2016, we launched our in-house lender, Roadrunner Monetary, Inc.®.
We labored with unique gear producers and sellers within the powersports house to know their wants, and we developed a seamless, end-to-end financing expertise that helps them attain extra prospects and enhance profitability.
We’ve continued to enter new markets, improve our expertise, and introduce new choices, like our progressive Captive-as-a-Service providing, serving to us grow to be a number one financing and expertise accomplice within the industries we serve.
How is Octane totally different?
We compete throughout three values:
- Expertise: Our final aim is to be the quickest and best platform for retailers and customers. We obsess over automation, workflow enhancements, and making the expertise really feel magical to our prospects.
- Credit score: We goal to function many purchasers competitively and responsibly as attainable. Our unending focus constructing extra and higher fashions is a big a part of our price and helps our retailers serve extra creditworthy prospects.
- Worth-Added Companies: We imagine that the perfect corporations want to supply each tech and lending. We persistently introduce new merchandise to assist retailers enhance profitability whereas enhancing the best way that customers make their most necessary purchases.
We provide expertise companies not sometimes provided by lenders, in addition to an built-in lending product. That considerably helps retailers and customers.
Moreover, as extra of our enterprise shifts to white label captive companions, we’re in a position to provide extremely custom-made and differentiated options.
What market does Octane goal and the way huge is it?
We presently function within the powersports (bikes, UTVs, all-terrain autos, private watercraft), RV, marine, and out of doors energy gear markets (mower, tractor, trailer), which have mixed retail gross sales of $150B.
In the long term, we imagine we are able to present worth to any market the place customers make a large-ticket buy and the place retailers and producers can profit from proudly owning and integrating their very own monetary merchandise all through the buying journey.
What’s your small business mannequin?
We’re a fintech firm that gives financing for main purchases, together with powersports autos, RVs, and extra.
We make platform charges (paid by both retailers or OEM companions primarily for promotional financing), servicing earnings, efficiency charges (earnings paid to us pending mortgage efficiency), and for loans we promote, we earn achieve on sale. For loans we maintain, we earn curiosity earnings.

How are you making ready for a possible financial slowdown?
We really feel assured in our enterprise and our potential to navigate varied financial headwinds given the sturdy basis we’ve constructed; moreover, we’ve all the time been dedicated to accountable lending to set our prospects and sellers up for fulfillment.
We’re future-proofing our enterprise by introducing new choices and expertise, creating a robust, diversified capital markets method, and we’ve continued to signal new companions that may enhance our attain and market share.
What was the funding course of like?
We began placing collectively supplies in late Q1 to exit for a proper course of, however determined to carry again when the market disrupted in April. Valar, an current investor, then preempted the spherical with a time period sheet. We then circled with a couple of corporations we had been shut with and determined to maneuver ahead with Valar.
Although the phrases had been largely agreed in Might and the time period sheet signed in June, the spherical ended up taking longer than typical to shut due to the dynamics of the secondaries (the spherical was 50% major, 50% secondary) and in the end closed on the finish of October.
What are the largest challenges that you simply confronted whereas elevating capital?
We are inclined to optimize for time, certainty of execution, and accomplice high quality throughout fundraises. Since we had been preempted by an current accomplice of a number of years, this was a great consequence for us. We had been additionally in a position to deliver a number of new traders into the spherical so as to add exterior validation (~40% of the capital within the spherical).
What components about your small business led your traders to put in writing the verify?
James Fitzgerald, founding accomplice at Valar Ventures, our lead investor, shared: “One of many investing classes of the previous 20 years is that the perfect tech corporations can compound for much longer than anticipated. Octane’s distinctive providing helps sellers and OEMs with software program and financing options unavailable elsewhere. We anticipate Octane to proceed to take market share — each in its current markets and in these it’s solely begun to enter — for a really very long time. We’re excited to proceed backing this group and to accomplice with them for one more decade, or longer.”
James Fitzgerald, founding accomplice at Valar Ventures, our lead investor, shared: “One of many investing classes of the previous 20 years is that the perfect tech corporations can compound for much longer than anticipated. Octane’s distinctive providing helps sellers and OEMs with software program and financing options unavailable elsewhere. We anticipate Octane to proceed to take market share — each in its current markets and in these it’s solely begun to enter — for a really very long time. We’re excited to proceed backing this group and to accomplice with them for one more decade, or longer.”
Billy Libby, Managing Accomplice at Upper90, shared: “It’s been spectacular to observe Octane’s execution in changing into a transparent chief within the powersports market. Now the corporate is scaling its proprietary underwriting engine and end-to-end expertise platform because it expands into new markets and helps sellers develop their income and ship higher financing experiences to customers. Few public or non-public corporations are rising as quickly — and profitably — as Octane, and we’re excited to be a part of their continued progress.”
Billy Libby, Managing Accomplice at Upper90, shared: “It’s been spectacular to observe Octane’s execution in changing into a transparent chief within the powersports market. Now the corporate is scaling its proprietary underwriting engine and end-to-end expertise platform because it expands into new markets and helps sellers develop their income and ship higher financing experiences to customers. Few public or non-public corporations are rising as quickly — and profitably — as Octane, and we’re excited to be a part of their continued progress.”
What are the milestones you intend to attain within the subsequent six months?
We just lately introduced our Captive-as-a-Service providing for the powersports and RV industries and are bringing that providing to extra markets.
We additionally plan to launch thrilling new partnerships that may develop our attain and assist extra retailers enhance profitability.
What recommendation are you able to provide corporations in New York that do not need a recent injection of capital within the financial institution?
Give attention to the fewest however most necessary issues for the enterprise to have the very best probability of constructing a significant change within the major KPIs that matter (sometimes income or a buyer metric).
The place do you see the corporate going now over the close to time period?
We anticipate to enter extra markets and deepen our penetration with main OEMs and vendor teams in a number of industries.
We expect we are able to in the end present worth to any market the place customers make large-ticket purchases and the place retailers can profit from proudly owning and integrating their very own monetary merchandise into the shopper buying journey.
What’s your favourite winter vacation spot in and across the metropolis?
I like strolling across the West Village and popping into the various wonderful eating places. The structure and meals scene are amongst my two favourite issues about New York.


