Retailers proceed to be challenged in an atmosphere of low shopper confidence, tariffs, and financial insurance policies. Fortuitously, know-how options that deal with retailers’ operational and strategic challenges can assist cut back prices, drive effectivity, and create higher buyer experiences.
Forrester’s new report, 2025 NRF Europe Innovators: Retail-Centered Tech Corporations To Watch, produced in partnership with the Nationwide Retail Federation (NRF) Innovation Advisory Committee, highlights 27 firms which can be tackling issues and creating alternatives for retailers.
This analysis is the third within the 2025 sequence of stories about the NRF Innovators Showcase retail know-how overviews that we revealed for the NRF Massive Present in January and for NRF APAC in June.
What Is The NRF Europe Innovators Showcase?
The 2025 NRF Europe Innovators Showcase options over two dozen know-how distributors from world wide, chosen by the NRF Innovation Advisory Committee (IAC). The NRF IAC is a gaggle of over 20 trade leaders, enterprise capitalists, and know-how accelerators (Forrester is a member). The IAC evaluates firms based mostly on 4 key standards:
- Downside relevance. Does the know-how remedy a essential difficulty for retailers?
- Significance. How widespread and impactful is the problem that’s being addressed?
- Product-to-market match. Has the answer confirmed its worth via partnerships and pilots?
- Scalability. Is the corporate able to ship at scale throughout the trade?
This report showcases two key areas of retail that the applied sciences deal with:
- Provide Chain And Operations Revolution. Retailers now have the flexibility to make use of AI in a lot of their back-office and omnichannel operations. Amongst others, know-how options featured embrace choices that exchange guide pricing methods with machine studying, or that make use of laptop imaginative and prescient to seize extra knowledge on shopper habits or to remove checkout scans.
- Buyer Expertise Innovation. Personalization continues to be an space of retail funding. Among the options featured embrace indicators to seize insights on nameless consumers (who’re often troublesome to personalize for), or options to enhance sizing suggestions so vogue retailers can cut back returns.
Try the report! NRF website guests and Forrester purchasers can obtain the report from these respective web sites to be taught extra about these firms.